Search results for “[Subject: consumer-behavior]”
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Products
L'influenza dei fattori del comportamento dei consumatori nel turismo
Nikola Cuculeski, Nako Tashkov, Vasko Cuculeski
Paperback
• Author(s): Nikola Cuculeski | Nako Tashkov | Vasko Cuculeski • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: GeneralQuesto libro rappresenta lo sforzo degli autori di fornire una quantit� ampia e dettagliata di fa...
View full detailsBrands, Branding, and Consumerism: Personal and Social Influences on Consumption
Ayantunji Gbadamosi
Hardcover
• Author(s): Ayantunji Gbadamosi • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societ...
View full detailsLegends In Consumer Behaviour, Russell W. Belk
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...
View full detailsBildkommunikation in der Werbung: Lebensstilkonzepte und Imagerystrategien für das Marketing
Nicole Erksmeier
Paperback
• Author(s): Nicole Erksmeier • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...
View full detailsMarket Research with Panels: Types, Surveys, Analysis, and Applications
Martin Günther
Hardcover
• Author(s): Martin Günther • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - ResearchFrom the Back CoverOne of the most important tasks of market research is to read market development...
View full detailsMultisensory Design of Retail Environments: Vision, Sound, and Scent
Marko Sarstedt
Paperback
• Author(s): Marko Sarstedt • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into a...
View full detailsConsumer Behavior and Private Brand Marketing in the Pune Electronics
Sandeep Londhe, Dhananjay Mandlik
Paperback
• Author(s): Sandeep Londhe | Dhananjay Mandlik • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralIndia's electronics retail sector has transformed significantly over th...
View full detailsConsumer Behavior Knowledge for Effective Sports and Event Marketing
Lynn R. Kahle
Paperback
• Author(s): Lynn R. Kahle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business AspectsThe growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated ...
View full detailsContemporary Consumer Culture Theory
John F. Sherry
Hardcover
• Author(s): John F. Sherry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialContemporary Consumer Culture Theory contains original research essays written by the premier thought leader...
View full detailsAn Investigation of Customers' Behavior and Subtle Luxury Market Evolution in China: Proposal for CSR in China
Kelvin Molly
Paperback
• Author(s): Kelvin Molly • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDocument from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, language: English, abstract: T...
View full detailsSmartphones, Current Events and Mobile Information Behavior: Consuming, Reacting, Sharing, and Connecting Through News
Kyong Eun Oh
Hardcover
• Author(s): Kyong Eun Oh • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Library & Information Science - GeneralSmartphones and Information on Current Events provides unprecedented insights into young people's news ...
View full detailsDas Preissuchverhalten Der Konsumenten: Ein Verhaltensökonomisches Erklärungsmodell Auf Der Basis Der Theorie Des Anspruchsniveaus
Sebastian Van Baal
Paperback
• Author(s): Sebastian Van Baal • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralSebastian van Baal entwickelt ein neues Modell zur Erklärung des Preissuchverhaltens, das Elemente aus der marketingwissensc...
View full detailsMindwise Marketing: Unlocking Psychological Success for Small Businesses
Jonathan H. Merrick
Paperback
• Author(s): Jonathan H. Merrick • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General
Consumer Culture's Corrosive Currents: Analyzing commercialism's impact on societal well-being and consumer behavior
Samantha Langley
Paperback
• Author(s): Samantha Langley • Publisher: Samantha Langley • Publisher Imprint: Samantha Langley • BISAC: Consumer Behavior - GeneralDive deep into the captivating, and often unsettling, world of modern consumerism with "Consumer Culture's Corro...
View full detailsBrand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling: A critical and explorator
Ragesh Ragavan Pillai
Paperback
• Author(s): Ragesh Ragavan Pillai • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2013 in the subject Business economics - Miscellaneous, University Of Wales Institute, Cardiff...
View full detailsAdvances In E-Business Research: E-business Innovation and Research
In Lee
Paperback
• Author(s): In Lee • Publisher: IGI Global • Publisher Imprint: IGI Global • Subject: Business ManagementThis text covers a wide variety of topics, such as e-business models, e-business strategies, online consumer behaviour, e-business process m...
View full detailsDigital Consumer Behavior: Navigating the Dynamics Building the Demand
Kyle Allison
Paperback
• Author(s): Kyle Allison • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Business And EconomicsBecome the expert to deliver next-level digital consumer experiences at the synergy of qualitative thinking and...
View full detailsFundamentals Of Selling: Meeting Consumer Demand
R. G. Walters, John W. Wingate
Paperback
• Author(s): R. G. Walters | John W. Wingate • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: Sales & Selling - ManagementFundamentals of Selling: Meeting Consumer Demand is a comprehensive guidebook writte...
View full detailsCommercial communication through merchandising
Arsène Tshimanga Kalonji
Paperback
• Author(s): Arsène Tshimanga Kalonji • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe study of purchasing behavior can only be relevant if we take into account the nature of the ...
View full detailsConsumer Behavior During the Online Business Era
Jonathan Sarwono
Paperback
• Author(s): Jonathan Sarwono • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: CommerceContent of the webThis book is about consumer behavior during the era of the online business in which the discussion ...
View full detailsCustomer-Centricity in Organized Retailing: A Guide to the Basis of Winning Strategies
Manoj Kumar Dash
Hardcover
• Author(s): Manoj Kumar Dash • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Marketing - GeneralThis book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with l...
View full detailsWie Werte unser Konsumverhalten beeinflussen
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,7, SRH Fernhochschule (SRH Riedlingen), Veran...
View full detailsConsumer Behavior
Erik Madsen
Hardcover
• Author(s): Erik Madsen • Publisher: Clanrye International • Publisher Imprint: Clanrye International • BISAC: Consumer Behavior - GeneralConsumer behavior refers to the research and study of particular groups of buyers, focusing on their buying...
View full detailsKaufverhalten Der Verbraucher
Klaus Schreiber
Paperback
• Author(s): Klaus Schreiber • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralAUFBAU DER UNTERSUCHUNG Dem Verbraucher ist in den letzten Jahrzehnten zunehmend unterstellt worden, da er seine ökonomischen ...
View full detailsInfluencer Marketing als Verkaufsstrategie. Wie Instagram das Konsumentenverhalten beeinflusst
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Science Factory • Publisher Imprint: Science Factory • BISAC: Marketing - GeneralDie Produktrecherche findet immer mehr im Internet statt, vor allem in Sozialen Medien. Das haben auch Unternehmen erkannt und nu...
View full detailsUser Experience Design: A Practical Playbook for Business Growth
Satyam Kantamneni
Paperback
• Author(s): Satyam Kantamneni • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIgniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them wi...
View full detailsBehavioral Pricing. Auswirkungen auf das Konsumentenverhalten
Gordon Schröder
Paperback
• Author(s): Gordon Schröder • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Bielefeld, Spr...
View full detailsConsumer Behaviors That Influence Purchases of Replicate Entertainment Products
Dr Chris, Dr Nana
Hardcover
• Author(s): Dr Chris | Dr Nana • Publisher: Xlibris • Publisher Imprint: Xlibris • BISAC: General
The Green Bundle: Pairing the Market with the Planet
Magali A. Delmas
Paperback
• Author(s): Magali A. Delmas • Publisher: Stanford Business Books • Publisher Imprint: Stanford Business Books • BISAC: Green BusinessThe market for green products has expanded rapidly over the last decade, but most consumers need something more...
View full detailsNeuromarketing. Erkenntnisse, Anwendungsmöglichkeiten und Perspektiven
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralInhaltsverzeichnis Abkürzungsverzeichnis Abbildungsverzeichnis Tabellenverzeichnis 1 Einleitung 2 Theoretische Grundlagen 2.1 Definitione...
View full detailsConsumer Decision Behavior in Online Shopping Environments
Pei-Fen Li
Paperback
• Author(s): Pei-Fen Li • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, wher...
View full detailsChanging Consumer Positive Emotion Methods
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain wha...
View full detailsEvaluation von Produktbündeln auf Basis des Anchoring and Adjustment-Modells
Ilja Brezovac
Paperback
• Author(s): Ilja Brezovac • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Bündelung (Bundling") von Produkten dient den Unternehmen als marketing-politische Ma nahme, und ist defi...
View full detailsCustomer Journeys in Fashion: From Linear to Multilevel
Anthony M. Kent, Anne Peirson-Smith, Yuri Siregar
Hardcover
• Author(s): Anthony M. Kent | Anne Peirson-Smith | Yuri Siregar • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book explores emerging and alternative customer journeys in fashion. Custome...
View full detailsKonsumentenverhalten bei Discounter-Kunden und bei Supermarkt-Kunden sowie ableitende Management-Implikationen
Manuel Schmitt
Paperback
• Author(s): Manuel Schmitt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich BWL - Marktforschung, Note: 2,3, Sprache: Deutsch, Abstract: Die Arbeit behandelt fo...
View full detailsVerhaltensökonomische Ansätze in der Verbraucherpolitik
Taner Pekdemir
Paperback
• Author(s): Taner Pekdemir • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Hohenheim (Lehrs...
View full details