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Search results for “[Subject: consumer-behavior]”

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L'influenza dei fattori del comportamento dei consumatori nel turismo

Nikola Cuculeski, Nako Tashkov, Vasko Cuculeski

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₹4,234
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• Author(s): Nikola Cuculeski | Nako Tashkov | Vasko Cuculeski • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: GeneralQuesto libro rappresenta lo sforzo degli autori di fornire una quantit� ampia e dettagliata di fa...

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Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

Ayantunji Gbadamosi

Hardcover

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₹13,221
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• Author(s): Ayantunji Gbadamosi • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societ...

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Legends In Consumer Behaviour, Russell W. Belk

Jagdish N. Sheth

Hardcover

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• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...

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Bildkommunikation in der Werbung: Lebensstilkonzepte und Imagerystrategien für das Marketing

Nicole Erksmeier

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• Author(s): Nicole Erksmeier • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...

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Market Research with Panels: Types, Surveys, Analysis, and Applications

Martin Günther

Hardcover

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• Author(s): Martin Günther • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - ResearchFrom the Back CoverOne of the most important tasks of market research is to read market development...

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Multisensory Design of Retail Environments: Vision, Sound, and Scent

Marko Sarstedt

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• Author(s): Marko Sarstedt • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into a...

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Consumer Behavior and Private Brand Marketing in the Pune Electronics

Sandeep Londhe, Dhananjay Mandlik

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• Author(s): Sandeep Londhe | Dhananjay Mandlik • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralIndia's electronics retail sector has transformed significantly over th...

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

Lynn R. Kahle

Paperback

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Original price ₹7,699
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• Author(s): Lynn R. Kahle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business AspectsThe growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated ...

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Contemporary Consumer Culture Theory

John F. Sherry

Hardcover

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• Author(s): John F. Sherry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialContemporary Consumer Culture Theory contains original research essays written by the premier thought leader...

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An Investigation of Customers' Behavior and Subtle Luxury Market Evolution in China: Proposal for CSR in China

Kelvin Molly

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• Author(s): Kelvin Molly • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDocument from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, language: English, abstract: T...

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Smartphones, Current Events and Mobile Information Behavior: Consuming, Reacting, Sharing, and Connecting Through News

Kyong Eun Oh

Hardcover

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Original price ₹7,568
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• Author(s): Kyong Eun Oh • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Library & Information Science - GeneralSmartphones and Information on Current Events provides unprecedented insights into young people's news ...

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Das Preissuchverhalten Der Konsumenten: Ein Verhaltensökonomisches Erklärungsmodell Auf Der Basis Der Theorie Des Anspruchsniveaus

Sebastian Van Baal

Paperback

Current price ₹4,805
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• Author(s): Sebastian Van Baal • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralSebastian van Baal entwickelt ein neues Modell zur Erklärung des Preissuchverhaltens, das Elemente aus der marketingwissensc...

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Mindwise Marketing: Unlocking Psychological Success for Small Businesses

Jonathan H. Merrick

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• Author(s): Jonathan H. Merrick • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General

Consumer Culture's Corrosive Currents: Analyzing commercialism's impact on societal well-being and consumer behavior

Samantha Langley

Paperback

Current price ₹2,034
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• Author(s): Samantha Langley • Publisher: Samantha Langley • Publisher Imprint: Samantha Langley • BISAC: Consumer Behavior - GeneralDive deep into the captivating, and often unsettling, world of modern consumerism with "Consumer Culture's Corro...

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Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling: A critical and explorator

Ragesh Ragavan Pillai

Paperback

Current price ₹5,663
Original price ₹6,615
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• Author(s): Ragesh Ragavan Pillai • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2013 in the subject Business economics - Miscellaneous, University Of Wales Institute, Cardiff...

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Advances In E-Business Research: E-business Innovation and Research

In Lee

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Current price ₹5,963
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• Author(s): In Lee • Publisher: IGI Global • Publisher Imprint: IGI Global • Subject: Business ManagementThis text covers a wide variety of topics, such as e-business models, e-business strategies, online consumer behaviour, e-business process m...

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Digital Consumer Behavior: Navigating the Dynamics Building the Demand

Kyle Allison

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• Author(s): Kyle Allison • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Business And EconomicsBecome the expert to deliver next-level digital consumer experiences at the synergy of qualitative thinking and...

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Fundamentals Of Selling: Meeting Consumer Demand

R. G. Walters, John W. Wingate

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• Author(s): R. G. Walters | John W. Wingate • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: Sales & Selling - ManagementFundamentals of Selling: Meeting Consumer Demand is a comprehensive guidebook writte...

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Commercial communication through merchandising

Arsène Tshimanga Kalonji

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• Author(s): Arsène Tshimanga Kalonji • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe study of purchasing behavior can only be relevant if we take into account the nature of the ...

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Consumer Behavior During the Online Business Era

Jonathan Sarwono

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Original price ₹1,960
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• Author(s): Jonathan Sarwono • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: CommerceContent of the webThis book is about consumer behavior during the era of the online business in which the discussion ...

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Customer-Centricity in Organized Retailing: A Guide to the Basis of Winning Strategies

Manoj Kumar Dash

Hardcover

Current price ₹6,243
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• Author(s): Manoj Kumar Dash • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Marketing - GeneralThis book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with l...

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Wie Werte unser Konsumverhalten beeinflussen

Anonymous

Paperback

Current price ₹2,146
Original price ₹2,499
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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,7, SRH Fernhochschule (SRH Riedlingen), Veran...

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Consumer Behavior

Erik Madsen

Hardcover

Current price ₹12,090
Original price ₹14,990
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• Author(s): Erik Madsen • Publisher: Clanrye International • Publisher Imprint: Clanrye International • BISAC: Consumer Behavior - GeneralConsumer behavior refers to the research and study of particular groups of buyers, focusing on their buying...

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Kaufverhalten Der Verbraucher

Klaus Schreiber

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Current price ₹3,776
Original price ₹5,808
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• Author(s): Klaus Schreiber • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralAUFBAU DER UNTERSUCHUNG Dem Verbraucher ist in den letzten Jahrzehnten zunehmend unterstellt worden, da er seine ökonomischen ...

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Influencer Marketing als Verkaufsstrategie. Wie Instagram das Konsumentenverhalten beeinflusst

Anonymous

Paperback

Current price ₹5,748
Original price ₹6,713
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• Author(s): Anonymous • Publisher: Science Factory • Publisher Imprint: Science Factory • BISAC: Marketing - GeneralDie Produktrecherche findet immer mehr im Internet statt, vor allem in Sozialen Medien. Das haben auch Unternehmen erkannt und nu...

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User Experience Design: A Practical Playbook for Business Growth

Satyam Kantamneni

Paperback

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Original price ₹3,280
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• Author(s): Satyam Kantamneni • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIgniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them wi...

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Behavioral Pricing. Auswirkungen auf das Konsumentenverhalten

Gordon Schröder

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Current price ₹2,262
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• Author(s): Gordon Schröder • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Bielefeld, Spr...

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Consumer Behaviors That Influence Purchases of Replicate Entertainment Products

Dr Chris, Dr Nana

Hardcover

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• Author(s): Dr Chris | Dr Nana • Publisher: Xlibris • Publisher Imprint: Xlibris • BISAC: General

The Green Bundle: Pairing the Market with the Planet

Magali A. Delmas

Paperback

Current price ₹3,099
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• Author(s): Magali A. Delmas • Publisher: Stanford Business Books • Publisher Imprint: Stanford Business Books • BISAC: Green BusinessThe market for green products has expanded rapidly over the last decade, but most consumers need something more...

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Neuromarketing. Erkenntnisse, Anwendungsmöglichkeiten und Perspektiven

Anonymous

Paperback

Current price ₹3,319
Original price ₹3,871
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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralInhaltsverzeichnis Abkürzungsverzeichnis Abbildungsverzeichnis Tabellenverzeichnis 1 Einleitung 2 Theoretische Grundlagen 2.1 Definitione...

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Consumer Decision Behavior in Online Shopping Environments

Pei-Fen Li

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Current price ₹4,534
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• Author(s): Pei-Fen Li • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, wher...

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Changing Consumer Positive Emotion Methods

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain wha...

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Evaluation von Produktbündeln auf Basis des Anchoring and Adjustment-Modells

Ilja Brezovac

Paperback

Current price ₹7,329
Original price ₹8,575
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• Author(s): Ilja Brezovac • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Bündelung („Bundling") von Produkten dient den Unternehmen als marketing-politische Ma nahme, und ist defi...

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Customer Journeys in Fashion: From Linear to Multilevel

Anthony M. Kent, Anne Peirson-Smith, Yuri Siregar

Hardcover

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• Author(s): Anthony M. Kent | Anne Peirson-Smith | Yuri Siregar • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book explores emerging and alternative customer journeys in fashion. Custome...

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Konsumentenverhalten bei Discounter-Kunden und bei Supermarkt-Kunden sowie ableitende Management-Implikationen

Manuel Schmitt

Paperback

Current price ₹3,316
Original price ₹3,871
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• Author(s): Manuel Schmitt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich BWL - Marktforschung, Note: 2,3, Sprache: Deutsch, Abstract: Die Arbeit behandelt fo...

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Verhaltensökonomische Ansätze in der Verbraucherpolitik

Taner Pekdemir

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Current price ₹2,255
Original price ₹2,637
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• Author(s): Taner Pekdemir • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Hohenheim (Lehrs...

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