Search results for “[Subject: consumer-behavior]”

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchRecent Work on Consumer Information Processing presents a curated collection of James R. Bettm...

• Author(s): Melina Palmer • Publisher: Mango • Publisher Imprint: Mango • BISAC: Social PsychologyUse the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, au...

• Author(s): Gerard Emilien • Publisher: Springer • Publisher Imprint: Springer • BISAC: Organizational BehaviorFrom the Back CoverThis book reflects the current thinking and research on how consumers' perception of product risks and benefits aff...

• Author(s): Bettina Fuesselberger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media,...

• Author(s): Cait Lamberton | Derek D. Rucker | Stephen A. Spiller • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Applied PsychologyIn the last two years, consumers have experienced massive change...

• Author(s): John C. Mowen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchIntegrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to moti...

• Author(s): Malgorza Bartosik-Purgat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - GeneralConsumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may c...

• Author(s): Ian Steedman • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - TheoryStandard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices to be the determinants ...

• Author(s): Mohammad Hussain • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Production & Operations ManagementA repetição de compras tornou-se um fator crítico para os profissionais de market...

• Author(s): Jens Magdanz • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Die Diskussion über den demographischen Wandel, der Situation einer schrumpfenden und gleichzeitig älter werdenden Bevölker...

• Author(s): Alexander Baier • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Hochschule Fresenius Münch...

• Author(s): Shubha Ranjan Dutta • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralEs ist mir eine gro e Freude, den geschätzten Lesern die erste Ausgabe des Buches "Consumer Behavior" vorzustel...

• Author(s): Henri Baudet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThese essays show that industrialisation and fast economic growth have changed not only the broad material environment,...

• Author(s): Michael E. Smith • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralWhile many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavio...

• Author(s): Mohd Sadique Shaikh • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementUn comportamento di marca puro aiuta sempre a mantenere la reputazione del marchio sul mercato e...

• Author(s): Naresh K. Malhotra | Russell W. Belk • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - ResearchIn spite of, and because of, the attention recently paid to "big data" and the ...

• Author(s): Sujith Jayasooriya | Shamala Kumar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Production & Operations ManagementCompreender o comportamento dos consumidores � um elemento fund...

• Author(s): Bruce Pietrykowski • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumption forms a major part of people's lives. As such, geographers, historians of technology and sociologists have d...

• Author(s): Brindhadevi C | Ann Mercy J | Yazhini D • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralQuesto studio esamina e confronta il comportamento dei consumatori nei confronti di Colgate e ...

• Author(s): Lara Marie Scheld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralBachelorarbeit aus dem Jahr 2021 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, Universität Siegen, Sprache: Deutsch,...

• Author(s): Lothar Müller-Hagedorn • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - General

• Author(s): Karsten Ronit • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: History & Theory - GeneralAs corporate activity continues to expand in line with the continued globalization of the econ...

• Author(s): Anabel Ternès | Ian Towers | Marc Jerusel • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - ResearchAnabel Tern�s, Ian Towers und Marc Jerusel widmen sich der Frage, welche Konsummuster den Privat...

• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralToday's food and agricultural consumers are driven by mor...

• Author(s): Velavan Muthiyah | Badrinath Venkatraman • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralEste texto foi concebido para atender �s necessidades dos estudantes e da c...

• Author(s): Cathrine Jansson-Boyd • Publisher: Palgrave • Publisher Imprint: Palgrave • BISAC: PersonalityFrom the Back CoverWhat does it mean to live in a consumer society and how does this impact on our behaviour? In this insightful and engag...

• Author(s): Hester Van Herk • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverThis integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the ...

• Author(s): Dominika Maison • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualit...

• Author(s): Srividya Nadindla • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesResearch Paper (postgraduate) from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Soci...

• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1 by J...

• Author(s): Fabiana Vicente | Tatiana Benites • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - General

• Author(s): Pietro Lanzini • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Development - Sustainable DevelopmentThere is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, giv...

• Author(s): A. K. Pradeep • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Computer Science and Information Technology • BISAC: Mental HealthIt is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive i...

• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven Marketing...

• Author(s): Kai Israel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,0, Hochschule Offenburg, Veransta...

• Author(s): Doreen Kum | Howie Lau • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: Marketing - GeneralMARKETING HAS EVOLVED -- HAVE YOU?Today's digital-first consumers are armed ...