Search results for “[Subject: consumer-behavior]”

• Author(s): A. J. Snow • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Industrial & Organizational Psychology"Psychology in Business Relations" is an insightful exploration into the application of psychologic...

• Author(s): Sarmistha Sarma • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralPositive consumerism is the backbone to a strong economy. Examining the relationship between ...

• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralDiese Studie untersucht das Kaufverhalten der Verbraucher w�hrend der Festtage in C...

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchCases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour...

• Author(s): Rajagopal | Raquel Castaño • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchSuccess in the business world is not strictly reliant on producing valuable and in-demand...

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the B...

• Author(s): Rebecca Illichmann • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: General

• Author(s): Dominika Maison • Publisher: Springer • Publisher Imprint: Springer • BISAC: Finance - GeneralFrom the Back CoverThis book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors su...

• Author(s): Angelin Close Scheinbaum • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralSocial media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers be...

• Author(s): Arthur Asa Berger • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Media StudiesNow in its sixth edition, this book provides an accessible and entertaining overview of...

• Author(s): Lilly Sarisakal • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,5, Hochschule für angewandtes Managemen...

• Author(s): Helene Viot • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralQuando se trata de escolher uma �nica garrafa de vinho de entre uma vasta gama de escolha numa loja de vi...

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn Emotion, Adaptive Decision Making, and Consumer Behavior, James R. Bettman offers a ...

• Author(s): Christian Britze • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2007 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, ...

• Author(s): Velavan Muthiyah | Badrinath Venkatraman • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralQuesto testo � stato concepito per soddisfare le esigenze degli studenti e della comunit� di ...

• Author(s): David Brinberg • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchMethodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate...

• Author(s): Max Mittelstaedt • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - ResearchKonsumentenpsychologie und Konsumentenverhalten - einfach erklärt!Sie müssen nicht mehr komplizierte und ...

• Author(s): Vishwajeet Prasad • Publisher: GenNext Publication • Publisher Imprint: GenNext PublicationThis book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a ...

• Author(s): John O'Shaughnessy • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Marketing - ResearchWhy People Buy provides an original approach to studying and understanding consumers, showing how to id...

• Author(s): Edward P. Krugman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Cons...

• Author(s): Joann Peck • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverThis pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consume...

• Author(s): Cait Lamberton | Derek D. Rucker | Stephen A. Spiller • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Applied PsychologyIn the last two years, consumers have experienced massive change...

• Author(s): Dr Sudhinder Singh Chowhan | Dr Shilpi Chowhan • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralConsumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how p...

• Author(s): Ruby Roy Dholakia • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - GeneralFrom the Back CoverComputers, smart phones, hi-def TVs, iPods...we buy them, upgrade them, abandon or complain about them, but are lost...

• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - General

• Author(s): Klaus-Peter Wiedmann | Holger Buxel | Tobias Frenzel • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralDiese praxisorientierte Einf�hrung gibt in kompakter Weise einen systematischen Einblick i...

• Author(s): Maison Dominika • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualit...

• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - General

• Author(s): Sara Mohamed • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe increasing popularity of e-commerce and the growth of the internet have revolutionized the exchange of e...

• Author(s): Maja Büttner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 2,0, Veranstaltung: Konsumpraktiken, Sprache: De...

• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis ...

• Author(s): Dr Sudhinder Singh Chowhan | Dr Shilpi Chowhan • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralConsumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how p...

• Author(s): Gerard Emilien • Publisher: Springer • Publisher Imprint: Springer • BISAC: Organizational BehaviorFrom the Back CoverThis book reflects the current thinking and research on how consumers' perception of product risks and benefits aff...

• Author(s): Severin Friedrich Bischof • Publisher: de Gruyter • Publisher Imprint: de Gruyter • BISAC: Marketing - General Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheaval...

• Author(s): Daniel R. Schmutzer • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralDer zentrale Themenkomplex dieser Studie ist die Konzeption und Durchführung einer Kundenbefragung in Getränkemärkten...

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchRecent Work on Consumer Information Processing presents a curated collection of James R. Bettm...