Search results for “[Subject: consumer-behavior]”

• Author(s): Geoffrey Paul Lantos • Publisher: Taylor & Francis • Publisher Imprint: M.E. Sharpe • BISAC: Marketing - ResearchConsumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It ...

• Author(s): Wookjae Heo • Publisher: Springer • Publisher Imprint: Palgrave Pivot • BISAC: Insurance - GeneralFrom the Back Cover"Once every 10 or 20 years, a researcher identifies a tool that can be used to transform the way in which a product ...

• Author(s): Christof Pforr • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Hospitality, Travel & TourismThis book adopts a collectivist perspective on special interest tourism consumption, bringing together research...

• Author(s): Karolin Wolf • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Fachhochschule Münster, Sprache: Deutsch, A...

• Author(s): Bruce Pietrykowski • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - ResearchConsumption forms a major part of people's lives. As such, geographers, historians of tec...

• Author(s): Arthur Asa Berger • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Media StudiesNow in its sixth edition, this book provides an accessible and entertaining overview of...

• Author(s): Ghalia Boustani • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - RetailingEphemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared...

• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - General

• Author(s): John Kearney • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralGo-To-Market leaders in growing companies are charged with growing revenue, but few do so consistently...

• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralDiscipline and Liberation in Consumption examines the contrasting forces of control and ...

• Author(s): Marian Bosse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich Soziologie - Konsum und Werbung, Note: bestanden, Universität Bielefeld (Soziologische ...

• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market cho...

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralBachelorarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Sprache: Deutsch, Abstract: Ziel der vorliege...

• Author(s): Andreas Janson • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Kassel (IBWL), V...

• Author(s): Richard P. Bagozzi | Attila Yaprak • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - General

• Author(s): Irfan Manzoor • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLo scopo di questa ricerca era quello di esaminare attentamente lo studio espressivo sull'effetto del marketing verde sul...

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the B...

• Author(s): Hazel Huang • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - GeneralConsumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of ...

• Author(s): Derek V. Byrne • Publisher: Mdpi AG • Publisher Imprint: Mdpi AG • BISAC: Life Sciences - BiologyAs Severe Acute Respiratory Syndrome Coronavirus-2 (SARS-CoV-2) evolved into a global pandemic, assessments of coronavirus disease 19 (C...

• Author(s): Kazuo Usui • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Asia - JapanThis book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long...

• Author(s): Gerold Behrens • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Marketing - ResearchKonsumentenverhalten ist ein zentrales Fach der verhaltensorientierten Betriebs- wirtschaftslehre. Die hierzu veröffentlichte...

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralRecent Work on Consumer Information Processing presents a curated collection of James R...

• Author(s): Matthias Schömer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 98,00 %, ( Middlesex University in Lo...

• Author(s): Brian M. Young • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis book approaches consumer psychology from a unique perspective - it covers the entire lifesp...

• Author(s): Hans Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchIn modern business practices, marketing dimensions are changi...

• Author(s): Dr MD Adnan Rahman • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Schools - Levels - HigherIn a world where digital interactions shape consumer choices, The eWOM Revolution delves into the transformative power o...

• Author(s): Funk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralNow in a fully revised and updated second edition, this textbook offers a complete introduction ...

• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContext and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particul...

• Author(s): Ruby Roy Dholakia • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverComputers, smart phones, hi-def TVs, iPods...we buy them, upgrade them, abandon or complain about them...

• Author(s): John G. Cross • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - MicroeconomicsThis book develops dynamic economic models using the perspective and analytic framework provided...

• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - General

• Author(s): Jana Wies • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralAuf Basis theoretischer Ansätze leitet Jana Wies Hypothesen zu dem Sender-Empfänger-Vergleich von Weiterempfehlungen mit ...

• Author(s): Sarah Steenhaut • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralDid you ever take something in a supermarket without paying for it? Did you ever keep quiet when receiving too much change at the che...

• Author(s): Marion Giordan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralEducation in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many pa...

• Author(s): Katie Hart • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralDevelop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your profe...

• Author(s): John C. Mowen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchIntegrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to moti...