Search results for “[Subject: consumer-behavior]”

• Author(s): Michaela Wänke • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchThe Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research dev...

• Author(s): Fanny-Gabriela Kozicki • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesMaster's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media,...

• Author(s): Dr Shubhendu S Shukla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Professional DevelopmentThe completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellect...

• Author(s): Michael R. Solomon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is ess...

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Spr...

• Author(s): Paul Hackett • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchWhile consumer research is founded on traditional quantitative approaches, the insight produced through qualitative res...

• Author(s): B. Heilbrunn • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralMarket Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based o...

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Essen, Hochschule für Oekono...

• Author(s): Greg Melia • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralCustomer experience has become the primary method of competitive differentiation between most brands tod...

• Author(s): Richard H. Thaler • Publisher: Yale University Press • Publisher Imprint: Yale University Press • BISAC: Consumer Behavior - GeneralAn updated and refreshed edition of the groundbreaking book that shows how people can be nudged towar...

• Author(s): John H. Kagel | Raymond C. Battalio | Leonard Green • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - MacroeconomicsThis book details the results of the authors' research usi...

• Author(s): Barry Krissoff • Publisher: Springer • Publisher Imprint: Springer • BISAC: GeneralConsumers have always been concerned about the quality, and particularly the safety, of the foods they eat. In recent years this concern has taken on ...

• Author(s): Anna Kushnyryova • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Fachhochschule Südwestfal...

• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverA classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Pr...

• Author(s): Aimee Drolet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer...

• Author(s): Michael R. Solomon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is ess...

• Author(s): Mario Ruckh | Tobias Händler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität der Künste Berl...

• Author(s): Philipp Queitsch • Publisher: Grin Publishing • Publisher Imprint: Grin Publishing • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Medien, Kunst, Musik, Note: 2,3, Martin-Luther-Universität Hal...

• Author(s): Richard L. Oliver • Publisher: Taylor & Francis • Publisher Imprint: M.E. Sharpe • BISAC: Customer RelationsDesigned for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive tex...

• Author(s): Bernd Schmitt • Publisher: St. Martins Press-3pl • Publisher Imprint: St. Martins Press-3pl • BISAC: Consumer Behavior - GeneralEvery business knows that the best customer is a happy customer. They return again and again, bring their...

• Author(s): Faisal Jamil • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDescription of the book "The Psychology of Consumer Behavior: Understanding What Drives FMCG Purchases...

• Author(s): Tina Lowrey • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralThis book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and ...

• Author(s): Ruchika Singh Malyan • Publisher: Taylor & Francis • Publisher Imprint: Apple Academic Press • BISAC: Sales & Selling - GeneralThis new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understa...

• Author(s): Elizabeth B. Goldsmith • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis forward-looking volume examines the role of social influence--including social medi...

• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCette �tude examine le comportement d'achat des consommateurs pendant les saiso...

• Author(s): Michaela Gröpel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Munich U...

• Author(s): S M A Moin • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchDrawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of ...

• Author(s): Jing Jian Xiao • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - GeneralFrom the Back CoverThis timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Res...

• Author(s): Sarah-Mailin Janotta • Publisher: Anchor Academic Publishing • Publisher Imprint: Anchor Academic Publishing • BISAC: International - GeneralInternationally operating apparel retailers are expanding throughout Europe (Noordhoff et al...

• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralEste estudo examina o comportamento de compra dos consumidores durant...

• Author(s): Peter M. Guadagni | John D. C. Little • Publisher: Hutson Street Press • Publisher Imprint: Hutson Street Press • BISAC: Marketing - GeneralThis work presents "A Logit Model of Brand Choice Calibrated on Scanner Data." It explores th...

• Author(s): J. D. Forbes • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book, based on extensive original research, traces the development of the consumer interest . It examines the impa...

• Author(s): Katie Hart • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralDevelop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your profe...

• Author(s): Robert C. Webb • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchAn unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fash...

• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralEssentials of Consumer Behavior offers an alternative to traditional textbooks for ...

• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralMethods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most infl...