Search results for “[Subject: consumer-behavior]”

• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralMethods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most infl...

• Author(s): Fabian-Carlos Guhl • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2006 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft...

• Author(s): Sebastian Neininger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Fachhochschule Trier - ...

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchUnderstanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of...

• Author(s): Marieke de Mooij • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: International - MarketingMarieke de Mooij answers the fundamental questions about consumption in this new edition, using her own ...

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContext and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pa...

• Author(s): Brian M. Young • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis book approaches consumer psychology from a unique perspective - it covers the entire lifesp...

• Author(s): Rene Heinz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralExamensarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 2,0, Universität Trier, Sprache: Deutsch, Abstract...

• Author(s): Yogesh K. Dwivedi • Publisher: IGI Global • Publisher Imprint: IGI Global • Subject: Computer Science and Information Technology • BISAC: Data Transmission Systems - BroadbandAbout the Book This title offers a conceptual model for ex...

• Author(s): Angelin Close Scheinbaum • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralSocial media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers be...

• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: GeneralGrundlegendes Ziel dieser Studie ist es, das Thema Verbraucherverhalten zu vertiefen, indem die wichti...

• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralIn einem Kontext, in dem die Digitalisierung die Kaufgewohnh...

• Author(s): Kishore Kumar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLa tutela dell'ambiente � un compito importante nell'era attuale. In questo libro vengono illustrate l...

• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - General

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchUnderstanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of...

• Author(s): Mark Gabbott • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsThis approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It est...

• Author(s): Carlo De Micco Luigi Carlo De Micco • Publisher: iUniverse • Publisher Imprint: iUniverse • BISAC: Advertising & PromotionCommunication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the w...

• Author(s): Manzoor Irfan • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThe purpose of this research was to scrutinize expressive study on the effect of green market...

• Author(s): Cecilia Grieco • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThe book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers ...

• Author(s): Simone Meier • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: GeneralDas Ziel der vorliegenden Studie ist es zum besseren Verständnis der Relevanz von Empfehlungen in Form von Informations- und Entscheidun...

• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven Marke...

• Author(s): Aimee Drolet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer...

• Author(s): Manuel Stegemann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralWie entscheiden wir, was wir kaufen? Dieses Buch präsentiert faszinierende und wissenschaftlich fundierte Erkenntnisse zum...

• Author(s): Pamela Ricardi • Publisher: Springer • Publisher Imprint: Springer • BISAC: ArchaeologyFrom the Back CoverThis book compares consumer behavior in two nineteenth-century peripheral cities: Melbourne, Australia and Buenos Aires, Argent...

• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmen...

• Author(s): Eshetu Tefera Bekele • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book offre un'esplorazione approfondita dei fattori psicologici, soc...

• Author(s): Eshetu Tefera Bekele • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book propose une exploration approfondie des facteurs psycho...

• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralA compreensão do comportamento do consumidor implica a a...

• Author(s): D. Stroud • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralUnderstand the impact of a global ageing population on how products are bought, and the effect this has on how to market and ...

• Author(s): D. Stroud • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralUnderstand the impact of a global ageing population on how products are bought, and the effect this has on how to market and ...

• Author(s): Paul Hackett • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchWhile consumer research is founded on traditional quantitative approaches, the insight produced through qualitative res...

• Author(s): Ayantunji Gbadamosi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralHaving a grasp on what appeals to consumers and how consumers are making purchasing decis...

• Author(s): Marie-Therese Laschinger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note: 1,7, Hochschule für a...

• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: General40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. St...

• Author(s): C. Whan Park | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn The Role of Familiarity and Knowledge in Consumer Behavior, C. Whan Park explores how a consumer...

• Author(s): Chantal Weyers • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Neue Trends im Konsumentenverhalten, bedingt durch einen allgemeinen Wertewandel und strukturelle Veränderung...