Search results for “[Subject: consumer-behavior]”

• Author(s): Stavros Papakonstantinidis • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Advertising & PromotionIn today's highly cluttered digital marketing environment there is a great need for marketer...

• Author(s): Pablo Ibarreche • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - General Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology. Tr...

• Author(s): Michael Solomon • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited

• Author(s): Annarita Sorrentino • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuri...

• Author(s): Amandeep Singh | Sandhir Sharma | Amrinder Singh • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchPeople have cultural boundaries. Their thinking and decisions are affected by their cultural values...

• Author(s): Priyanka Tripathy • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO livro "PREFERÊNCIAS DOS CONSUMIDORES PELOS PONTOS DE VENDA A RETALHO ORGANIZADOS" tem como princi...

• Author(s): Hal MacFie • Publisher: Woodhead Publishing • Publisher Imprint: Woodhead Publishing • BISAC: Food Science - GeneralConsumer acceptance is the key to successful food products. It is vital, therefore, that product development strategi...

• Author(s): David Glen Mick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralDaily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-bein...

• Author(s): Brian Solis • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralFrom the Back CoverIt's a new era of business and consumerism--and you play a role in defining it Today's biggest trends--the mobile web, s...

• Author(s): Viktor Kanzler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralBachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Frank...

• Author(s): Jagdish Sheth | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - MultilevelLegend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior...

• Author(s): Nina Obbelode • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: gut, Nürtingen Un...

• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...

• Author(s): Eugene Y. Chan • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralAimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps re...

• Author(s): Dr Shubhendu S Shukla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Professional DevelopmentThe completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellect...

• Author(s): Mohammad Hussain • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementWiederholte Käufe sind mittlerweile ein entscheidender Faktor für Vermarkter, insbesondere auf ...

• Author(s): Karthika M • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - General

• Author(s): Cele C. Otnes | Tina M. Lowrey • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Marketing - GeneralAn interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why &...

• Author(s): Fatiha Machhour • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - General

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Allan Kimmel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consum...

• Author(s): Stefan Menden • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Problemstellung: Als Ergebnis der Liberalisierung des Luftverkehrs Ende der 1970er Jahre existieren in den USA und später auch in Euro...

• Author(s): Danila Gavioli • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralFamous faces in advertising are increasingly promoting a wide variety of products. Thomas Gottschalk enjoy...

• Author(s): Barry Krissoff • Publisher: Springer • Publisher Imprint: Springer • BISAC: GeneralConsumers have always been concerned about the quality, and particularly the safety, of the foods they eat. In recent years this concern has taken on ...

• Author(s): Hazel H. Huang • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - GeneralConsumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range ...

• Author(s): Pamela Ricardi • Publisher: Springer • Publisher Imprint: Springer • BISAC: ArchaeologyThis book compares consumer behavior in two nineteenth-century peripheral cities: Melbourne, Australia and Buenos Aires, Argentina. It provides an...

• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know...

• Author(s): Michaela Wänke • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchThe Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research dev...

• Author(s): Ingrid M. Martin • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunc...

• Author(s): Fanny-Gabriela Kozicki • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesMaster's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media,...

• Author(s): Michael R. Solomon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is ess...

• Author(s): Dr Shubhendu S Shukla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Professional DevelopmentThe completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellect...

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Spr...

• Author(s): Anna Kushnyryova • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Fachhochschule Südwestfal...

• Author(s): Paul Hackett • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchWhile consumer research is founded on traditional quantitative approaches, the insight produced through qualitative res...

• Author(s): B. Heilbrunn • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralMarket Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based o...