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Search results for “[Subject: consumer-behavior]”

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Understanding and influencing consumer behavior

Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua

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₹5,870
Current price ₹5,870

• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralIn a context where digital technology is redefinin...

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Understanding Consumer Behavior

Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki

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Current price ₹5,656
Original price ₹6,452
Original price ₹6,452
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₹5,656
Current price ₹5,656

• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralUnderstanding consumer behavior involves analyzing different...

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Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior

S. Finlay

Hardcover

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₹8,814
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• Author(s): S. Finlay • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Banks & BankingA guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and ...

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Käuferverhalten, Einstellungen und Motive

Konstantin Lust

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₹2,255
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• Author(s): Konstantin Lust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Siegen, Sprache...

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The Righteous Brand: Consumer Brand Relationships in a Polarized World

Max Blackston

Hardcover

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₹12,300
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• Author(s): Max Blackston • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralBringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model...

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Demand System Specification and Estimation

Terence J. Wales, Robert A. Pollak

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₹4,786
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• Author(s): Terence J. Wales | Robert A. Pollak • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Consumer Behavior - GeneralThis book explores the principal issues involved in bridging the gap between th...

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Kuferverhalten

Axel Bnsch

Hardcover

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₹9,114
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• Author(s): Axel Bnsch • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Management - GeneralDieses für das Marketing grundlegende Lehrbuch behandelt neben dem Konsumentenverhalten auch das Verhalten gewerblicher Käu...

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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

Gordon R. Foxall

Hardcover

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Original price ₹5,649
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₹3,672
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• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...

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Brand personification through music as brand knowledge: Learning from the perspective of consumers of hip-hop music in Sweden on the associations of m

José Leyva

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Current price ₹5,666
Original price ₹6,615
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₹5,666
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• Author(s): José Leyva • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (Pass with disti...

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Das Informationsverhalten der Best Ager: Eine empirische Studie am Beispiel der Unterhaltungselektronik

Rafael Grieger

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Current price ₹5,880
Original price ₹6,851
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• Author(s): Rafael Grieger • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - General"Erstmal mach ich mich schlau... überwiegend im Internet. Ja. Erstmal Stiftung Warentest im Internet. Früher hab ich sie m...

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Äußere Reize als Schlüsselfaktor für Kaufentscheidungen nach Mehrabian und Russell: Ein Literaturüberblick

Ines Klotsche

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Current price ₹3,317
Original price ₹3,871
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₹3,317
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• Author(s): Ines Klotsche • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Technische Universität Bergak...

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Aktivierung bei Dienstleistungen

Manuel Sommerfeld

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Current price ₹2,270
Original price ₹2,637
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₹2,270
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• Author(s): Manuel Sommerfeld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Schmalkalden, ...

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Artificial Intelligence Along the Customer Journey: A Customer Experience Perspective

Ada Maria Barone

Hardcover

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Original price ₹5,084
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• Author(s): Ada Maria Barone • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Computer Science and Information Technology • BISAC: Consumer Behavior - GeneralFrom the Back CoverThe development of several AI solutions has revoluti...

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Comprendre le Comportement du Consommateur

Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki

Paperback

Current price ₹5,656
Original price ₹6,452
Original price ₹6,452
Original price ₹6,452
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₹5,656
Current price ₹5,656

• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Editions Universitaires Europeennes • Publisher Imprint: Editions Universitaires Europeennes • BISAC: Marketing - GeneralComprendre le comportement du consomma...

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Comportamiento del Consumidor: Una guía para analizar la psique del comprador

Vivaldo Lombardi

Paperback

Current price ₹2,416
Original price ₹2,768
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• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralEl estudio del comportamiento del consumidor tiene como objetivo responder a varias preguntas rela...

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Decoding Consumer Behaviour: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices

Dr Shubhendu Shekher Shukla, Dr Saurabh Bajpai, Ruchita Chauhan Anuranjita Dixit

Hardcover

Current price ₹4,718
Original price ₹5,312
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• Author(s): Dr Shubhendu Shekher Shukla | Dr Saurabh Bajpai | Ruchita Chauhan Anuranjita Dixit • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: LeadershipIn an era marked by rapid technological change, globalization, and evol...

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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

Judy Graham

Paperback

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Original price ₹18,219
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₹15,182
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• Author(s): Judy Graham • Publisher: Pearson • Publisher Imprint: Pearson • BISAC: Customer RelationsDesigned to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to pra...

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Effects of marketing, bank loan and credit debt on consumer's spending. Mathematical models based on an engineering concept

Zin Eddine Dadach

Paperback

Current price ₹1,885
Original price ₹2,205
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• Author(s): Zin Eddine Dadach • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralDocument from the year 2019 in the subject Engineering - Industrial Engineering and Management, course: Business, language: English, abstract...

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Zusammenhänge zwischen Nachhaltigkeit und Digitalisierung

Anonymous

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Current price ₹2,137
Original price ₹2,499
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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, AKAD University, ehem. AKAD Fachh...

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Comportamento DOS Consumidores

Shubha Ranjan Dutta

Paperback

Current price ₹7,443
Original price ₹8,476
Original price ₹8,476
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• Author(s): Shubha Ranjan Dutta • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralÉ com imenso prazer que apresento aos estimados leitores a primeira edição do livro "Comportament...

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Customer Insights: Konsumentenpsychologie und Konsumentenverhalten

Willy Schneider

Paperback

Current price ₹6,962
Original price ₹8,027
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• Author(s): Willy Schneider • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: EconometricsThemenkomplexe: (1) Begriff, Phasen und Arten des Käuferverhaltens (2) Grundmodelle zur Erklärung des Kaufverhaltens (...

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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Rajeev Batra

Hardcover

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₹13,149
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• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: M.E. Sharpe • BISAC: Consumer Behavior - GeneralThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psycholo...

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Preiswissen der Konsumenten: Theorie, Einflussfaktoren und empirische Auseinandersetzung

Mark Köster

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Current price ₹2,137
Original price ₹2,499
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• Author(s): Mark Köster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Ruhr-Universität Bochum, Sprach...

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Comprendre et Influencer le comportement du consommateur

Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua

Paperback

Current price ₹5,873
Original price ₹6,702
Original price ₹6,702
Original price ₹6,702
(-12%)
₹5,873
Current price ₹5,873

• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Editions Universitaires Europeennes • Publisher Imprint: Editions Universitaires Europeennes • BISAC: Marketing - GeneralDans un contexte o� le num�r...

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Gift Giving: A Research Anthology

Cele Otnes

Hardcover

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• Author(s): Cele Otnes • Publisher: Popular Press • Publisher Imprint: Popular Press • BISAC: Customs & TraditionsFrom the Back CoverGift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communi...

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Unterschiede im Einkaufsverhalten in der Harburger Altstadt und im Phoenix Center

Maria M

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Original price ₹2,343
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₹2,005
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• Author(s): Maria M • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Urban & Land Use PlanningStudienarbeit aus dem Jahr 2008 im Fachbereich Geowissenschaften / Geographie - Bevölkerungsgeographie, Stadt- u. Raumplanung, No...

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Die Entwicklung des Käuferverhaltens. Mögliche Maßnahmen für Industrie und Handel als Reaktion auf aktuelle Tendenzen

Kurt Jagersbacher

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Current price ₹2,262
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₹2,262
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• Author(s): Kurt Jagersbacher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Karl-Franzens-Universitä...

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Die Entstehung der Konsumgesellschaft: Über die europäische Gesellschaft des 18. Jahrhunderts und die Entwicklung des Bürgers zum Konsumenten

Philip Grabowski

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Current price ₹5,156
Original price ₹6,027
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₹5,156
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• Author(s): Philip Grabowski • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralExamensarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Konsum und Werbung, Ludwig-Maximilians-Universität München, Sprache: D...

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Influencer Marketing. Der psychologische Einfluss von Influencern auf unser Kaufverhalten

Carolin Wemhoff

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• Author(s): Carolin Wemhoff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,3, FOM Essen, Hochschule für Oekonomie ...

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Islam, Marketing and Consumption: Critical Perspectives on the Intersections

Aliakbar Jafari

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Original price ₹6,133
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• Author(s): Aliakbar Jafari • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingIn recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. ...

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Trends in Marketing Habits of Local People

Jyotirmoy Koley, Apurba Chinya

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Current price ₹4,102
Original price ₹4,810
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• Author(s): Jyotirmoy Koley | Apurba Chinya • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralThe research study "Trends in Marketing Habits of Local People: A Study between Malls a...

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Effetto del paese d'origine sul comportamento del consumatore di vino irlandese

Helene Viot

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Current price ₹5,120
Original price ₹5,586
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₹5,120
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• Author(s): Helene Viot • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralQuando si tratta di scegliere una singola bottiglia di vino tra un'ampia gamma di scelta in un'enoteca, quali criteri conta...

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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

Gordon R. Foxall

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
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₹3,672
Current price ₹3,672

• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...

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Consumer Behavior: A Marketing Perspective

Carroll Ferguson

Hardcover

Current price ₹12,612
Original price ₹15,676
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₹12,612
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• Author(s): Carroll Ferguson • Publisher: Clanrye International • Publisher Imprint: Clanrye International • BISAC: Consumer Behavior - GeneralThe study of individuals, groups or organizations, and the activities that are associated with the pur...

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Zachowania konsumentów w okresie świątecznym

Pallavur Raman Brinda Kalyani, Merin Annancia

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Current price ₹5,878
Original price ₹6,702
Original price ₹6,702
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₹5,878
Current price ₹5,878

• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralNiniejsze badanie analizuje zachowania zakupowe konsument�w w okresie świ...

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Hedonistische und utilitaristische Güter im Marketing: Eine systemische Literaturanalyse

Niklas Müller

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Current price ₹5,674
Original price ₹6,615
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₹5,674
Current price ₹5,674

• Author(s): Niklas Müller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Bielefeld (Fakultä...

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