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Products
Understanding and influencing consumer behavior
Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua
Paperback
• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralIn a context where digital technology is redefinin...
View full detailsUnderstanding Consumer Behavior
Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki
Paperback
• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralUnderstanding consumer behavior involves analyzing different...
View full detailsCredit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior
S. Finlay
Hardcover
• Author(s): S. Finlay • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Banks & BankingA guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and ...
View full detailsKäuferverhalten, Einstellungen und Motive
Konstantin Lust
Paperback
• Author(s): Konstantin Lust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Siegen, Sprache...
View full detailsThe Righteous Brand: Consumer Brand Relationships in a Polarized World
Max Blackston
Hardcover
• Author(s): Max Blackston • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralBringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model...
View full detailsDemand System Specification and Estimation
Terence J. Wales, Robert A. Pollak
Paperback
• Author(s): Terence J. Wales | Robert A. Pollak • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Consumer Behavior - GeneralThis book explores the principal issues involved in bridging the gap between th...
View full detailsKuferverhalten
Axel Bnsch
Hardcover
• Author(s): Axel Bnsch • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Management - GeneralDieses für das Marketing grundlegende Lehrbuch behandelt neben dem Konsumentenverhalten auch das Verhalten gewerblicher Käu...
View full detailsPerspectives on Consumer Choice: From Behavior to Action, from Action to Agency
Gordon R. Foxall
Hardcover
• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...
View full detailsBrand personification through music as brand knowledge: Learning from the perspective of consumers of hip-hop music in Sweden on the associations of m
José Leyva
Paperback
• Author(s): José Leyva • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (Pass with disti...
View full detailsDas Informationsverhalten der Best Ager: Eine empirische Studie am Beispiel der Unterhaltungselektronik
Rafael Grieger
Paperback
• Author(s): Rafael Grieger • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - General"Erstmal mach ich mich schlau... überwiegend im Internet. Ja. Erstmal Stiftung Warentest im Internet. Früher hab ich sie m...
View full detailsÄußere Reize als Schlüsselfaktor für Kaufentscheidungen nach Mehrabian und Russell: Ein Literaturüberblick
Ines Klotsche
Paperback
• Author(s): Ines Klotsche • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Technische Universität Bergak...
View full detailsAktivierung bei Dienstleistungen
Manuel Sommerfeld
Paperback
• Author(s): Manuel Sommerfeld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Schmalkalden, ...
View full detailsArtificial Intelligence Along the Customer Journey: A Customer Experience Perspective
Ada Maria Barone
Hardcover
• Author(s): Ada Maria Barone • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Computer Science and Information Technology • BISAC: Consumer Behavior - GeneralFrom the Back CoverThe development of several AI solutions has revoluti...
View full detailsComprendre le Comportement du Consommateur
Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki
Paperback
• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Editions Universitaires Europeennes • Publisher Imprint: Editions Universitaires Europeennes • BISAC: Marketing - GeneralComprendre le comportement du consomma...
View full detailsComportamiento del Consumidor: Una guía para analizar la psique del comprador
Vivaldo Lombardi
Paperback
• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralEl estudio del comportamiento del consumidor tiene como objetivo responder a varias preguntas rela...
View full detailsDecoding Consumer Behaviour: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices
Dr Shubhendu Shekher Shukla, Dr Saurabh Bajpai, Ruchita Chauhan Anuranjita Dixit
Hardcover
• Author(s): Dr Shubhendu Shekher Shukla | Dr Saurabh Bajpai | Ruchita Chauhan Anuranjita Dixit • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: LeadershipIn an era marked by rapid technological change, globalization, and evol...
View full detailsCritical Thinking in Consumer Behavior: Cases and Experiential Exercises
Judy Graham
Paperback
• Author(s): Judy Graham • Publisher: Pearson • Publisher Imprint: Pearson • BISAC: Customer RelationsDesigned to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to pra...
View full detailsEffects of marketing, bank loan and credit debt on consumer's spending. Mathematical models based on an engineering concept
Zin Eddine Dadach
Paperback
• Author(s): Zin Eddine Dadach • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralDocument from the year 2019 in the subject Engineering - Industrial Engineering and Management, course: Business, language: English, abstract...
View full detailsZusammenhänge zwischen Nachhaltigkeit und Digitalisierung
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, AKAD University, ehem. AKAD Fachh...
View full detailsComportamento DOS Consumidores
Shubha Ranjan Dutta
Paperback
• Author(s): Shubha Ranjan Dutta • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralÉ com imenso prazer que apresento aos estimados leitores a primeira edição do livro "Comportament...
View full detailsCustomer Insights: Konsumentenpsychologie und Konsumentenverhalten
Willy Schneider
Paperback
• Author(s): Willy Schneider • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: EconometricsThemenkomplexe: (1) Begriff, Phasen und Arten des Käuferverhaltens (2) Grundmodelle zur Erklärung des Kaufverhaltens (...
View full detailsLeveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge
Rajeev Batra
Hardcover
• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: M.E. Sharpe • BISAC: Consumer Behavior - GeneralThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psycholo...
View full detailsPreiswissen der Konsumenten: Theorie, Einflussfaktoren und empirische Auseinandersetzung
Mark Köster
Paperback
• Author(s): Mark Köster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Ruhr-Universität Bochum, Sprach...
View full detailsComprendre et Influencer le comportement du consommateur
Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua
Paperback
• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Editions Universitaires Europeennes • Publisher Imprint: Editions Universitaires Europeennes • BISAC: Marketing - GeneralDans un contexte o� le num�r...
View full detailsGift Giving: A Research Anthology
Cele Otnes
Hardcover
• Author(s): Cele Otnes • Publisher: Popular Press • Publisher Imprint: Popular Press • BISAC: Customs & TraditionsFrom the Back CoverGift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communi...
View full detailsUnterschiede im Einkaufsverhalten in der Harburger Altstadt und im Phoenix Center
Maria M
Paperback
• Author(s): Maria M • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Urban & Land Use PlanningStudienarbeit aus dem Jahr 2008 im Fachbereich Geowissenschaften / Geographie - Bevölkerungsgeographie, Stadt- u. Raumplanung, No...
View full detailsDie Entwicklung des Käuferverhaltens. Mögliche Maßnahmen für Industrie und Handel als Reaktion auf aktuelle Tendenzen
Kurt Jagersbacher
Paperback
• Author(s): Kurt Jagersbacher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Karl-Franzens-Universitä...
View full detailsDie Entstehung der Konsumgesellschaft: Über die europäische Gesellschaft des 18. Jahrhunderts und die Entwicklung des Bürgers zum Konsumenten
Philip Grabowski
Paperback
• Author(s): Philip Grabowski • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralExamensarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Konsum und Werbung, Ludwig-Maximilians-Universität München, Sprache: D...
View full detailsInfluencer Marketing. Der psychologische Einfluss von Influencern auf unser Kaufverhalten
Carolin Wemhoff
Paperback
• Author(s): Carolin Wemhoff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,3, FOM Essen, Hochschule für Oekonomie ...
View full detailsIslam, Marketing and Consumption: Critical Perspectives on the Intersections
Aliakbar Jafari
Paperback
• Author(s): Aliakbar Jafari • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingIn recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. ...
View full detailsTrends in Marketing Habits of Local People
Jyotirmoy Koley, Apurba Chinya
Paperback
• Author(s): Jyotirmoy Koley | Apurba Chinya • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralThe research study "Trends in Marketing Habits of Local People: A Study between Malls a...
View full detailsEffetto del paese d'origine sul comportamento del consumatore di vino irlandese
Helene Viot
Paperback
• Author(s): Helene Viot • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralQuando si tratta di scegliere una singola bottiglia di vino tra un'ampia gamma di scelta in un'enoteca, quali criteri conta...
View full detailsPerspectives on Consumer Choice: From Behavior to Action, from Action to Agency
Gordon R. Foxall
Paperback
• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...
View full detailsConsumer Behavior: A Marketing Perspective
Carroll Ferguson
Hardcover
• Author(s): Carroll Ferguson • Publisher: Clanrye International • Publisher Imprint: Clanrye International • BISAC: Consumer Behavior - GeneralThe study of individuals, groups or organizations, and the activities that are associated with the pur...
View full detailsZachowania konsumentów w okresie świątecznym
Pallavur Raman Brinda Kalyani, Merin Annancia
Paperback
• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralNiniejsze badanie analizuje zachowania zakupowe konsument�w w okresie świ...
View full detailsHedonistische und utilitaristische Güter im Marketing: Eine systemische Literaturanalyse
Niklas Müller
Paperback
• Author(s): Niklas Müller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Bielefeld (Fakultä...
View full details