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Search results for “[Subject: consumer-behavior]”

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Multimodale Erlebnisvermittlung Am Point of Sale: Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berücksichtigung Der Wirkungen Von Musik U

Ralph Salzmann, Prof Dr Peter Weinberg

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Current price ₹4,760
Original price ₹7,323
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₹4,760
Current price ₹4,760

• Author(s): Ralph Salzmann | Prof Dr Peter Weinberg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management - GeneralAuf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs...

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Inside the Mind of the Buyer: Unveiling the Psychology and Sociology of Consumer Behavior

Paschal Creation Publication

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Current price ₹1,214
Original price ₹1,372
Original price ₹1,372
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₹1,214
Current price ₹1,214

• Author(s): Paschal Creation Publication • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDive into the intricate world of consumer behavior with "Inside the Mind of the Buyer:...

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Consumer Behaviour

Dipanakr Dutta

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Current price ₹1,561
Original price ₹1,666
Original price ₹1,666
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₹1,561
Current price ₹1,561

• Author(s): Dipanakr Dutta • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Educational PsychologyThe book "Consumer Behaviour: In Indian Context" is primarily intended for management students and faculty members to use as a ...

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Marketing Minds: A Look at Psychology in Marketing

Rob Garay

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Current price ₹1,278
Original price ₹1,430
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₹1,278
Current price ₹1,278

• Author(s): Rob Garay • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - GeneralThis book aims to spread knowledge and expertise to others in the industry as well as those just entering the wor...

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Einstellungen und Einstellungsänderungen

Angelina Schulz

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Current price ₹2,004
Original price ₹2,343
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• Author(s): Angelina Schulz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2010 im Fachbereich Psychologie - Persönlichkeitspsychologie, Note: 1,3, Otto-von-Guericke-Universität Ma...

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Spoleczna odpowiedzialnośc biznesu a gotowośc konsumentów do placenia

Sonja Schneeberger

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Current price ₹7,920
Original price ₹8,624
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Current price ₹7,920

• Author(s): Sonja Schneeberger • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementCelem badania bylo zbadanie ewentualnego związku między spoleczną odpowiedzialności...

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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success

Betty Adamou

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Original price ₹5,059
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• Author(s): Betty Adamou • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchGames are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of techn...

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Consumer Brand Relationships in Tourism: An International Perspective

Raouf Ahmad Rather

Hardcover

Current price ₹16,009
Original price ₹24,628
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• Author(s): Raouf Ahmad Rather • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Hospitality, Travel & Tourism

Corporate Social Irresponsibility and Consumers' Psychological Conflicts

Alexander Stich

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Current price ₹6,314
Original price ₹7,341
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• Author(s): Alexander Stich • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDoctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade...

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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Rajeev Batra

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Original price ₹6,058
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• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology...

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Direct Marketing, Direct Selling, and the Mature Consumer: A Research Study

James R. Lumpkin

Hardcover

Current price ₹9,546
Original price ₹11,456
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Current price ₹9,546

• Author(s): James R. Lumpkin • Publisher: Quorum Books • Publisher Imprint: Quorum Books • BISAC: Marketing - ResearchThis book reports and interprets the results of a major research study that investigated the shopping behavior of the mature co...

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Consumer Behaviour

Dinesh Kumar

Paperback

Current price ₹1,040
Original price ₹1,300
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• Author(s): Dinesh Kumar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementConsumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in ma...

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The Influence of Values on Consumer Behaviour: The value compass

Erik Kostelijk

Hardcover

Current price ₹13,406
Original price ₹20,624
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₹13,406
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• Author(s): Erik Kostelijk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThis book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Comp...

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Consumption Behaviour and Social Responsibility: A Consumer Research Approach

Karnika Gupta

Hardcover

Current price ₹10,187
Original price ₹15,672
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• Author(s): Karnika Gupta • Publisher: Springer • Publisher Imprint: Springer • BISAC: Business EthicsFrom the Back CoverThis book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption b...

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What Do I Buy Now?

Kristin Kiesel

Paperback

Current price ₹6,274
Original price ₹7,140
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• Author(s): Kristin Kiesel • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralChoosing among 320,000 food products currently available in supermarkets is not an easy task. Words and symbols printed on packaging k...

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Der Mere-Exposure-Effekt und dessen Anwendung im Marketing

Julius Heyers

Paperback

Current price ₹1,887
Original price ₹2,205
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• Author(s): Julius Heyers • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0...

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Aware Food Choices: Bridging the Gap Between Consumer Knowledge about Nutritional Requirements and Nutritional Information

Angela Tarabella

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• Author(s): Angela Tarabella • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralThis Brief provides a snapshot of the continuing debate in the food industry on how to bridge the gap between consumer knowledge of n...

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Challenging Consumption: Pathways to a more Sustainable Future

Anna R. Davies

Hardcover

Current price ₹13,406
Original price ₹20,624
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• Author(s): Anna R. Davies • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: Consumer Behavior - GeneralSustainable consumption is a central research topic in academic discourses of sustainable develo...

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Shopping for a better world. Das Potenzial eines strategischen und nachhaltigen Konsums

Denise Jung

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Current price ₹2,138
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• Author(s): Denise Jung • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich Soziologie - Konsum und Werbung, Note: keine, Universit t Paderborn, Sprache: Deutsch, ...

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La responsabilità sociale d'impresa e la disponibilità a pagare dei consumatori

Sonja Schneeberger

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Current price ₹7,920
Original price ₹8,624
Original price ₹8,624
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₹7,920
Current price ₹7,920

• Author(s): Sonja Schneeberger • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLo scopo dello studio era quello di indagare una possibile relazione tra la CSR e la disponibilit...

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Comprendere e influenzare il comportamento dei consumatori

Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua

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Current price ₹5,870
Original price ₹6,702
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• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIn un contesto in cui la tecnologia digitale sta ridefinendo le ...

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Comportamento do Consumidor - Livro Guia de Nível de Graduação

Eshetu Tefera Bekele

Paperback

Current price ₹5,872
Original price ₹6,702
Original price ₹6,702
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• Author(s): Eshetu Tefera Bekele • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book fornece uma explora��o completa dos factores ...

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Microeconomics Explained in 10 Minutes: A Fast and Simple, Big Picture Guide to Supply, Demand, Pricing, and Consumer Behavior

Roggie Clark, Raj Clark

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Current price ₹622
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• Author(s): Roggie Clark | Raj Clark • Publisher: Bounce Rank • Publisher Imprint: Bounce Rank • BISAC: Consumer Behavior - GeneralMicroeconomics doesn't have to be complicated, confusing, or filled with jargon that makes you feel lost. At its c...

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Empirische Untersuchung von Konsumentenentscheidungen auf Grundlage der Prospect-Theorie

Claudia Schiefler

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Current price ₹5,329
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• Author(s): Claudia Schiefler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Otto-von-Guericke-Unive...

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Multicultural Mainstream: The Power of Hispanics In Consumer Marketing

Hernan Tagliani

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Current price ₹1,725
Original price ₹1,956
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• Author(s): Hernan Tagliani • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralThis book is an essential guide to seizing one of the greatest sales and brand growth opportunities...

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Influencer und ihr Einfluss auf das Kaufverhalten der Follower

Laura Buonocore

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Current price ₹2,140
Original price ₹2,499
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• Author(s): Laura Buonocore • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Medienpsychologie, Note: 2,0, Hochschule Fresenius; Köln, Sprache: Deut...

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Manipulation und Einfluss durch (Fernseh-)Werbung

Sabrina Schöberl

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Original price ₹2,499
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₹2,138
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• Author(s): Sabrina Schöberl • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...

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Routledge International Handbook of Consumer Psychology

Cathrine V. Jansson-Boyd

Hardcover

Current price ₹22,204
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• Author(s): Cathrine V. Jansson-Boyd • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis unique handbook maps the growing field of consumer psychology in its increasingly global context. With...

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Lekcje segmentacji rynku, zarządzania marką i zachowań konsumenckich

Mahesh Gadekar

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Current price ₹3,326
Original price ₹3,900
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• Author(s): Mahesh Gadekar • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementKsiążka zostala napisana z myślą o studentach wydzialów zarządzania specjalizujących si...

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Consumer behaviour and the decision-making process of the LOHAS target group in the automotive industry

Maximilian Heiler

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Current price ₹4,173
Original price ₹4,851
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• Author(s): Maximilian Heiler • Publisher: Grin Publishing • Publisher Imprint: Grin Publishing • BISAC: GeneralMaster's Thesis from the year 2015 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,7, Ed...

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The Influence of Advertising's Affective Qualities on Consumer Response

Alvin J. Silk, Terry G. Vavra

Hardcover

Current price ₹2,696
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• Author(s): Alvin J. Silk | Terry G. Vavra • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civi...

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Consumer Psychology

McLeod

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Current price ₹3,869
Original price ₹4,643
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• Author(s): McLeod • Publisher: Open University Press • Publisher Imprint: Open University Press • BISAC: Psychiatry - Psychopharmacology- Why do people behave and think the way they do?- What makes people choose certain products and services?- ...

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Comportement du consommateur

R. Vettriselvan, S. Michael

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Current price ₹4,764
Original price ₹5,440
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• Author(s): R. Vettriselvan | S. Michael • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralL'achat en ligne est le processus d'achat de biens et de services auprès de marchands qui vendent ...

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The effectiveness of product placement for the automobile industry and its impact on consumer behavior: A cross-cultural perspective

Frank Günnemann

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Current price ₹5,077
Original price ₹5,929
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₹5,077
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• Author(s): Frank Günnemann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (1,0), Hawa...

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The implications of consumer behavior for marketing A case study of social class at Sainsbury

Alex Cole

Paperback

Current price ₹5,637
Original price ₹6,439
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₹5,637
Current price ₹5,637

• Author(s): Alex Cole • Publisher: Anchor Academic Publishing • Publisher Imprint: Anchor Academic Publishing • BISAC: Management - GeneralThis particular research is aimed at finding the marketing implication of influence of social class on con...

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Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

Rajagopal

Paperback

Current price ₹1,557
Original price ₹2,156
Original price ₹2,156
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₹1,557
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• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Consumer Behavior - GeneralThis book critically examines and analyzes the classical and neoclassical behavioral theories in reference to...

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