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Multimodale Erlebnisvermittlung Am Point of Sale: Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berücksichtigung Der Wirkungen Von Musik U
Ralph Salzmann, Prof Dr Peter Weinberg
Paperback
• Author(s): Ralph Salzmann | Prof Dr Peter Weinberg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management - GeneralAuf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs...
View full detailsInside the Mind of the Buyer: Unveiling the Psychology and Sociology of Consumer Behavior
Paschal Creation Publication
Paperback
• Author(s): Paschal Creation Publication • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDive into the intricate world of consumer behavior with "Inside the Mind of the Buyer:...
View full detailsConsumer Behaviour
Dipanakr Dutta
Paperback
• Author(s): Dipanakr Dutta • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Educational PsychologyThe book "Consumer Behaviour: In Indian Context" is primarily intended for management students and faculty members to use as a ...
View full detailsMarketing Minds: A Look at Psychology in Marketing
Rob Garay
Paperback
• Author(s): Rob Garay • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - GeneralThis book aims to spread knowledge and expertise to others in the industry as well as those just entering the wor...
View full detailsEinstellungen und Einstellungsänderungen
Angelina Schulz
Paperback
• Author(s): Angelina Schulz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2010 im Fachbereich Psychologie - Persönlichkeitspsychologie, Note: 1,3, Otto-von-Guericke-Universität Ma...
View full detailsSpoleczna odpowiedzialnośc biznesu a gotowośc konsumentów do placenia
Sonja Schneeberger
Paperback
• Author(s): Sonja Schneeberger • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementCelem badania bylo zbadanie ewentualnego związku między spoleczną odpowiedzialności...
View full detailsGames and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
Betty Adamou
Paperback
• Author(s): Betty Adamou • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchGames are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of techn...
View full detailsConsumer Brand Relationships in Tourism: An International Perspective
Raouf Ahmad Rather
Hardcover
• Author(s): Raouf Ahmad Rather • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Hospitality, Travel & Tourism
Corporate Social Irresponsibility and Consumers' Psychological Conflicts
Alexander Stich
Paperback
• Author(s): Alexander Stich • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDoctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade...
View full detailsLeveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge
Rajeev Batra
Paperback
• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology...
View full detailsDirect Marketing, Direct Selling, and the Mature Consumer: A Research Study
James R. Lumpkin
Hardcover
• Author(s): James R. Lumpkin • Publisher: Quorum Books • Publisher Imprint: Quorum Books • BISAC: Marketing - ResearchThis book reports and interprets the results of a major research study that investigated the shopping behavior of the mature co...
View full detailsConsumer Behaviour
Dinesh Kumar
Paperback
• Author(s): Dinesh Kumar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementConsumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in ma...
View full detailsThe Influence of Values on Consumer Behaviour: The value compass
Erik Kostelijk
Hardcover
• Author(s): Erik Kostelijk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThis book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Comp...
View full detailsConsumption Behaviour and Social Responsibility: A Consumer Research Approach
Karnika Gupta
Hardcover
• Author(s): Karnika Gupta • Publisher: Springer • Publisher Imprint: Springer • BISAC: Business EthicsFrom the Back CoverThis book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption b...
View full detailsWhat Do I Buy Now?
Kristin Kiesel
Paperback
• Author(s): Kristin Kiesel • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralChoosing among 320,000 food products currently available in supermarkets is not an easy task. Words and symbols printed on packaging k...
View full detailsDer Mere-Exposure-Effekt und dessen Anwendung im Marketing
Julius Heyers
Paperback
• Author(s): Julius Heyers • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0...
View full detailsAware Food Choices: Bridging the Gap Between Consumer Knowledge about Nutritional Requirements and Nutritional Information
Angela Tarabella
Paperback
• Author(s): Angela Tarabella • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralThis Brief provides a snapshot of the continuing debate in the food industry on how to bridge the gap between consumer knowledge of n...
View full detailsChallenging Consumption: Pathways to a more Sustainable Future
Anna R. Davies
Hardcover
• Author(s): Anna R. Davies • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: Consumer Behavior - GeneralSustainable consumption is a central research topic in academic discourses of sustainable develo...
View full detailsShopping for a better world. Das Potenzial eines strategischen und nachhaltigen Konsums
Denise Jung
Paperback
• Author(s): Denise Jung • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich Soziologie - Konsum und Werbung, Note: keine, Universit t Paderborn, Sprache: Deutsch, ...
View full detailsLa responsabilità sociale d'impresa e la disponibilità a pagare dei consumatori
Sonja Schneeberger
Paperback
• Author(s): Sonja Schneeberger • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLo scopo dello studio era quello di indagare una possibile relazione tra la CSR e la disponibilit...
View full detailsComprendere e influenzare il comportamento dei consumatori
Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua
Paperback
• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIn un contesto in cui la tecnologia digitale sta ridefinendo le ...
View full detailsComportamento do Consumidor - Livro Guia de Nível de Graduação
Eshetu Tefera Bekele
Paperback
• Author(s): Eshetu Tefera Bekele • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book fornece uma explora��o completa dos factores ...
View full detailsMicroeconomics Explained in 10 Minutes: A Fast and Simple, Big Picture Guide to Supply, Demand, Pricing, and Consumer Behavior
Roggie Clark, Raj Clark
Paperback
• Author(s): Roggie Clark | Raj Clark • Publisher: Bounce Rank • Publisher Imprint: Bounce Rank • BISAC: Consumer Behavior - GeneralMicroeconomics doesn't have to be complicated, confusing, or filled with jargon that makes you feel lost. At its c...
View full detailsEmpirische Untersuchung von Konsumentenentscheidungen auf Grundlage der Prospect-Theorie
Claudia Schiefler
Paperback
• Author(s): Claudia Schiefler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Otto-von-Guericke-Unive...
View full detailsMulticultural Mainstream: The Power of Hispanics In Consumer Marketing
Hernan Tagliani
Paperback
• Author(s): Hernan Tagliani • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralThis book is an essential guide to seizing one of the greatest sales and brand growth opportunities...
View full detailsInfluencer und ihr Einfluss auf das Kaufverhalten der Follower
Laura Buonocore
Paperback
• Author(s): Laura Buonocore • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Medienpsychologie, Note: 2,0, Hochschule Fresenius; Köln, Sprache: Deut...
View full detailsManipulation und Einfluss durch (Fernseh-)Werbung
Sabrina Schöberl
Paperback
• Author(s): Sabrina Schöberl • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...
View full detailsRoutledge International Handbook of Consumer Psychology
Cathrine V. Jansson-Boyd
Hardcover
• Author(s): Cathrine V. Jansson-Boyd • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis unique handbook maps the growing field of consumer psychology in its increasingly global context. With...
View full detailsLekcje segmentacji rynku, zarządzania marką i zachowań konsumenckich
Mahesh Gadekar
Paperback
• Author(s): Mahesh Gadekar • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementKsiążka zostala napisana z myślą o studentach wydzialów zarządzania specjalizujących si...
View full detailsConsumer behaviour and the decision-making process of the LOHAS target group in the automotive industry
Maximilian Heiler
Paperback
• Author(s): Maximilian Heiler • Publisher: Grin Publishing • Publisher Imprint: Grin Publishing • BISAC: GeneralMaster's Thesis from the year 2015 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,7, Ed...
View full detailsThe Influence of Advertising's Affective Qualities on Consumer Response
Alvin J. Silk, Terry G. Vavra
Hardcover
• Author(s): Alvin J. Silk | Terry G. Vavra • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civi...
View full detailsConsumer Psychology
McLeod
Paperback
• Author(s): McLeod • Publisher: Open University Press • Publisher Imprint: Open University Press • BISAC: Psychiatry - Psychopharmacology- Why do people behave and think the way they do?- What makes people choose certain products and services?- ...
View full detailsComportement du consommateur
R. Vettriselvan, S. Michael
Paperback
• Author(s): R. Vettriselvan | S. Michael • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralL'achat en ligne est le processus d'achat de biens et de services auprès de marchands qui vendent ...
View full detailsThe effectiveness of product placement for the automobile industry and its impact on consumer behavior: A cross-cultural perspective
Frank Günnemann
Paperback
• Author(s): Frank Günnemann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (1,0), Hawa...
View full detailsThe implications of consumer behavior for marketing A case study of social class at Sainsbury
Alex Cole
Paperback
• Author(s): Alex Cole • Publisher: Anchor Academic Publishing • Publisher Imprint: Anchor Academic Publishing • BISAC: Management - GeneralThis particular research is aimed at finding the marketing implication of influence of social class on con...
View full detailsConsumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
Rajagopal
Paperback
• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Consumer Behavior - GeneralThis book critically examines and analyzes the classical and neoclassical behavioral theories in reference to...
View full details