Search results for “[Subject: consumer-behavior]”

• Author(s): Eshetu Tefera Bekele • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book provides a thorough exploration of ...

• Author(s): Alex Cole • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralThesis (M.A.) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of ...

• Author(s): Azime Cantaş • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - EntertainmentWith traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangli...

• Author(s): Bob M. Fennis • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Business And EconomicsThe Psychology of Advertising offers a comprehensive overview of theory and research in consumer...

• Author(s): Julia Schöniger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule RheinMain (Wiesba...

• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralWir gehen grundsätzlich davon aus, dass wir unsere Kaufentscheidungen rational und überlegt treffen. In der Realität verhalten sich viele Konsumen...

• Author(s): Theresa Wetzel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementStudienarbeit aus dem Jahr 2013 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,1, ( Europäische ...

• Author(s): Nancy Harhut • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralWINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book AwardWINNER: 2024 Axiom Business Book Awards - Si...

• Author(s): Maëlys Debatisse • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralW�hrend traditionelle Werbung von den Verbrauchern in Frage gestellt und diskreditiert wird, entwickelt sich Produ...

• Author(s): Nathalie Nettesheim • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralBachelorarbeit aus dem Jahr 2024 im Fachbereich Psychologie, Note: 1,0, FernUniversität Hagen (Fakultät für Psychologie), Sprache: Deutsch,...

• Author(s): Randolph J. Trappey • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchCustomers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the to...

• Author(s): Jean-Eric Pelet • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralWith this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a...

• Author(s): Morris B. Holbrook | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralQualitative Methods, Part I: Interpretive Approaches by Morris B. Holbrook explores the power...

• Author(s): Isabelle Jaeschke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralSeminar paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, University of applied sciences, Colog...

• Author(s): Karin M. Ekstr÷m | Kay Glans • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralResearch on consumption can shed light on many fundamental questions, su...

• Author(s): W. Dunkel • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralExplores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribu...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralIn first part, it brings these questions: Can environment factors influence consumer behavior changes? How and why environment f...

• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchUnderstanding how consumers choose between different products and services is a crucial part of professional marketing. Targe...

• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverConsumers are unreasonable - but they're not stupid. We all like to think we make rational choices. But t...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralQualitative Methods, Part I: Interpretive Approaches by Morris B. Holbrook explores t...

• Author(s): Gabriele Alheid • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2012 im Fachbereich Psychologie - Medienpsychologie, Note: 2,3, Universität Kassel (Betriebswirtschaftsle...

• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchResearch in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the mar...

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This a...

• Author(s): Eva Lang • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralScientific Essay from the year 2022 in the subject Sociology - Individual, Groups, Society, grade: 1,0, Copenhagen Business School, language: English,...

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Sales & Selling - GeneralUnravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision Ma...

• Author(s): Karnika Gupta • Publisher: Springer • Publisher Imprint: Springer • BISAC: Business EthicsFrom the Back CoverThis book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption b...

• Author(s): Erik Kostelijk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThis book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Comp...

• Author(s): Alex Nick • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionThe Unwritten Rules of Marketing: Revealing the Hidden Principles that Drive Consumer BehaviorStop relyin...

• Author(s): Dawn Lerman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve bra...

• Author(s): Yoram(jerry) Wind • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - GeneralWhat drives consumers to make purchasing decisions? How do emotions, culture, and external influences shape their b...

• Author(s): Ana Maria Soares | Maher Georges Elmashhara • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralUnprecedented changes in consumer shopping habits pose major chal...

• Author(s): Alexander Chernev • Publisher: Cerebellum Press • Publisher Imprint: Cerebellum Press • BISAC: Consumer Behavior - GeneralCreating impactful customer experiences is at the core of a company's business model. However, the principles b...

• Author(s): Ariana Nelson • Publisher: Murphy & Moore Publishing • Publisher Imprint: Murphy & Moore Publishing • BISAC: Consumer Behavior - GeneralThe applied social science that studies individuals, groups and organizations and their a...

• Author(s): W. Dunkel • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralExplores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribu...

• Author(s): Joëlle Armbruster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Not...

• Author(s): Vishal Karavadra • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralMaster's Thesis from the year 2023 in the subject Sociology - Consumption and Advertising, grade: 81%, University of Europe for Ap...