Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[Subject: consumer-behavior]”

Filters

₹
₹

Advances In E-Business Research: E-business Innovation and Research

In Lee

Paperback

₹5,963
₹9,173
₹9,173
₹9,173
(-35%)
₹5,963
₹5,963

• Author(s): In Lee • Publisher: IGI Global • Publisher Imprint: IGI Global • Subject: Business ManagementThis text covers a wide variety of topics, such as e-business models, e-business strategies, online consumer behaviour, e-business process m...

View full details
Kaufverhalten Der Verbraucher by Klaus Schreiber

Kaufverhalten Der Verbraucher

Klaus Schreiber

Paperback

₹3,776
₹5,808
₹5,808
₹5,808
(-35%)
₹3,776
₹3,776

• Author(s): Klaus Schreiber • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralAUFBAU DER UNTERSUCHUNG Dem Verbraucher ist in den letzten Jahrzehnten zunehmend unterstellt worden, da er seine ökonomischen ...

View full details
Market Response Models for the Analysis of new Products by Glen L. Urban

Market Response Models for the Analysis of new Products

Glen L. Urban

Hardcover

₹2,686
₹3,114
₹3,114
₹3,114
(-14%)
₹2,686
₹2,686

• Author(s): Glen L. Urban • Publisher: Palala Press • Publisher Imprint: Palala Press • BISAC: Marketing - GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know...

View full details
Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences by Vinnie Jauhari

Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

Vinnie Jauhari

Paperback

₹7,041
₹10,831
₹10,831
₹10,831
(-35%)
₹7,041
₹7,041

• Author(s): Vinnie Jauhari • Publisher: Taylor & Francis • Publisher Imprint: Apple Academic Press • BISAC: Industries - Hospitality, Travel & TourismCreating memories and joyous experiences for consumers is a key dimension affecting the...

View full details
Konsumentenverhalten bei Biowein am Beispiel Österreich: Psychologische Determinanten und Handlungsempfehlungen für das Marketing by Weiss, Christine

Konsumentenverhalten bei Biowein am Beispiel Österreich: Psychologische Determinanten und Handlungsempfehlungen für das Marketing

Christine Weiss

Paperback

₹5,871
₹6,851
₹6,851
₹6,851
(-14%)
₹5,871
₹5,871

• Author(s): Christine Weiss • Publisher: Igel • Publisher Imprint: Igel • BISAC: Marketing - GeneralTrotz der wachsenden Anzahl von Betrieben, die Wein aus biologischem Anbau produzieren, ist das Image von Biowein nicht zufrieden stellend. Währe...

View full details
Getränkewerbung in Printmedien: Grundlagen - Analyse - Vergleich anhand von ausgewählten chinesischen und deutschen Anzeigen by Wilmshöfer, Anne

Getränkewerbung in Printmedien: Grundlagen - Analyse - Vergleich anhand von ausgewählten chinesischen und deutschen Anzeigen

Anne Wilmshöfer

Paperback

₹2,262
₹2,637
₹2,637
₹2,637
(-14%)
₹2,262
₹2,262

• Author(s): Anne Wilmshöfer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität Trier (Fachbereich II Sinolo...

View full details
Verbraucherverhalten gegenüber Milchprodukten by Margani Soma Sekhara

Verbraucherverhalten gegenüber Milchprodukten

Margani Soma Sekhara, Gugloth Sardar

Paperback

₹8,503
₹9,942
₹9,942
₹9,942
(-14%)
₹8,503
₹8,503

• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralIn Indien wird Milch in Massen produziert, und daher h�tte die Entwicklung der Milchwirtscha...

View full details
Drivers of Participation in Collaborative Consumption Ventures by Anna Catharin Heil

Drivers of Participation in Collaborative Consumption Ventures

Anna Catharin Heil

Paperback

₹5,693
₹6,655
₹6,655
₹6,655
(-14%)
₹5,693
₹5,693

• Author(s): Anna Catharin Heil • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8,5 (NL); ...

View full details
Das hybride Konsumentenverhalten. Eine theoretische Analyse über Ursachen und Wirkungen by Weber, Barbara Maria

Das hybride Konsumentenverhalten. Eine theoretische Analyse über Ursachen und Wirkungen

Barbara Maria Weber

Paperback

₹3,316
₹3,871
₹3,871
₹3,871
(-14%)
₹3,316
₹3,316

• Author(s): Barbara Maria Weber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Fachhochschule Wiener Ne...

View full details
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making by Rajagopal

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

Rajagopal

Hardcover

₹12,009
₹18,475
₹18,475
₹18,475
(-35%)
₹12,009
₹12,009

• Author(s): Rajagopal • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - General

Handbook of Research on Managing and Influencing Consumer Behavior by Hans-Ruediger Kaufmann

Handbook of Research on Managing and Influencing Consumer Behavior

Hans-Ruediger Kaufmann

Hardcover

₹36,157
₹43,389
₹43,389
₹43,389
(-17%)
₹36,157
₹36,157

• Author(s): Hans-Ruediger Kaufmann • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralIn recent years, all types of businesses have increasingly focused on the importance o...

View full details
Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns by Gioele Zamparo

Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns

Gioele Zamparo

Hardcover

₹6,610
₹10,169
₹10,169
₹10,169
(-35%)
₹6,610
₹6,610

• Author(s): Gioele Zamparo • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralThis book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two beha...

View full details
Behavioral Pricing. Auswirkungen auf das Konsumentenverhalten by Schröder, Gordon

Behavioral Pricing. Auswirkungen auf das Konsumentenverhalten

Gordon Schröder

Paperback

₹2,262
₹2,637
₹2,637
₹2,637
(-14%)
₹2,262
₹2,262

• Author(s): Gordon Schröder • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Bielefeld, Spr...

View full details
Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats by Xuehua Wang

Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats

Xuehua Wang

Paperback

₹7,345
₹11,299
₹11,299
₹11,299
(-35%)
₹7,345
₹7,345

• Author(s): Xuehua Wang • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores how cultural and social influences affect consumer decision making with a focus on uncertainty ...

View full details
Contemporary Consumer Culture Theory by John F. Sherry

Contemporary Consumer Culture Theory

John F. Sherry

Hardcover

₹14,421
₹22,185
₹22,185
₹22,185
(-35%)
₹14,421
₹14,421

• Author(s): John F. Sherry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialContemporary Consumer Culture Theory contains original research essays written by the premier thought leader...

View full details
Changing Consumer Positive Emotion Methods by John Lok

Changing Consumer Positive Emotion Methods

John Lok

Paperback

₹1,947
₹2,058
₹2,058
₹2,058
(-5%)
₹1,947
₹1,947

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain wha...

View full details
Customer Journeys in Fashion: From Linear to Multilevel by Anthony M. Kent, Anne Peirson-Smith, Yuri Siregar

Customer Journeys in Fashion: From Linear to Multilevel

Anthony M. Kent, Anne Peirson-Smith, Yuri Siregar

Hardcover

₹12,009
₹18,475
₹18,475
₹18,475
(-35%)
₹12,009
₹12,009

• Author(s): Anthony M. Kent | Anne Peirson-Smith | Yuri Siregar • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book explores emerging and alternative customer journeys in fashion. Custome...

View full details
Neuromarketing. Erkenntnisse, Anwendungsmöglichkeiten und Perspektiven by Anonymous

Neuromarketing. Erkenntnisse, Anwendungsmöglichkeiten und Perspektiven

Anonymous

Paperback

₹3,319
₹3,871
₹3,871
₹3,871
(-14%)
₹3,319
₹3,319

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralInhaltsverzeichnis Abkürzungsverzeichnis Abbildungsverzeichnis Tabellenverzeichnis 1 Einleitung 2 Theoretische Grundlagen 2.1 Definitione...

View full details
New Consumer Behavior Theories from Japan by Akira Shimizu

New Consumer Behavior Theories from Japan

Akira Shimizu

Hardcover

₹11,017
₹16,949
₹16,949
₹16,949
(-35%)
₹11,017
₹11,017

• Author(s): Akira Shimizu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading...

View full details
Globalism and Consumption by Belk, Russell W.

Globalism and Consumption

Russell W. Belk, Vibrant Publishers

Paperback

₹7,469
₹8,710
₹8,710
₹8,710
(-14%)
₹7,469
₹7,469

• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralGlobalism and Consumption delves into the complex relationship between globalization and...

View full details
Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacoby, Jacob

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2

Jacob Jacoby, Vibrant Publishers

Hardcover

₹9,142
₹10,660
₹10,660
₹10,660
(-14%)
₹9,142
₹9,142

• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by J...

View full details
Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats by Xuehua Wang

Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats

Xuehua Wang

Hardcover

₹10,283
₹15,819
₹15,819
₹15,819
(-35%)
₹10,283
₹10,283

• Author(s): Xuehua Wang • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores how cultural and social influences affect consumer decision making with a focus on uncertainty ...

View full details
Applied Consumer Psychology: How to Use Psychological Insights in Marketing by Gareth J. Harvey

Applied Consumer Psychology: How to Use Psychological Insights in Marketing

Gareth J. Harvey

Hardcover

₹8,386
₹10,064
₹10,064
₹10,064
(-17%)
₹8,386
₹8,386

• Author(s): Gareth J. Harvey • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for und...

View full details
Consumer Behavior and Behavioral Biases in the Sharing Economy by Katharina Dowling

Consumer Behavior and Behavioral Biases in the Sharing Economy

Katharina Dowling

Paperback

₹5,782
₹6,713
₹6,713
₹6,713
(-14%)
₹5,782
₹5,782

• Author(s): Katharina Dowling • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: EconometricsSharing business models have been rapidly growing over the past decade. The general idea behind these platforms is t...

View full details
Comp. Cons.: COMPRAR, TENER, HACER y SER Entender el comportamiento del consumidor by Publishing, The Ink Company

Comp. Cons.: COMPRAR, TENER, HACER y SER Entender el comportamiento del consumidor

The Ink Company Publishing, Andres Vrant

Paperback

₹2,615
₹2,940
₹2,940
₹2,940
(-11%)
₹2,615
₹2,615

• Author(s): The Ink Company Publishing | Andres Vrant • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralEl comportamiento del consumidor es el estudio de individuos, grupos u or...

View full details
Potential des Gender-Marketings in der Produktdifferenzierung by Frei, Nici

Potential des Gender-Marketings in der Produktdifferenzierung

Nici Frei, Sandra Frei

Paperback

₹3,317
₹3,871
₹3,871
₹3,871
(-14%)
₹3,317
₹3,317

• Author(s): Nici Frei | Sandra Frei • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Hochschule für nachhaltige Entwi...

View full details
Psychologische Reaktanz und Konsumentenverhalten bei Marketingmaßnahmen by Anonymous

Psychologische Reaktanz und Konsumentenverhalten bei Marketingmaßnahmen

Anonymous

Paperback

₹2,143
₹2,499
₹2,499
₹2,499
(-14%)
₹2,143
₹2,143

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesForschungsarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,...

View full details
Explaining Consumer Choice by G. Foxall

Explaining Consumer Choice

G. Foxall

Hardcover

₹3,672
₹5,649
₹5,649
₹5,649
(-35%)
₹3,672
₹3,672

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribu...

View full details
Consumer Culture Theory by Eric Arnould

Consumer Culture Theory

Eric Arnould

Hardcover

₹22,870
₹27,444
₹27,444
₹27,444
(-17%)
₹22,870
₹22,870

• Author(s): Eric Arnould • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Consumer Behavior - General*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory ...

View full details
Análise do comportamento do consumidor na era digital by Ehsan Ali Tanlou, Ali Naziri Firouzsalari

Análise do comportamento do consumidor na era digital

Ehsan Ali Tanlou, Ali Naziri Firouzsalari

Paperback

₹6,649
₹7,583
₹7,583
₹7,583
(-12%)
₹6,649
₹6,649

• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Dr...

View full details
Ethics in Consumer Choice: An Empirical Analysis Based on the Example of Coffee by Nina Langen

Ethics in Consumer Choice: An Empirical Analysis Based on the Example of Coffee

Nina Langen

Paperback

₹3,672
₹5,649
₹5,649
₹5,649
(-35%)
₹3,672
₹3,672

• Author(s): Nina Langen • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverIndividuals have a multitude of possibilities by means of their decisions to influence ecological, social and econo...

View full details
Das Phänomen des Variety Seeking Behavior und seine Bedeutung im Konsumentenverhalten by Schiller, Linda

Das Phänomen des Variety Seeking Behavior und seine Bedeutung im Konsumentenverhalten

Linda Schiller

Paperback

₹1,887
₹2,205
₹2,205
₹2,205
(-14%)
₹1,887
₹1,887

• Author(s): Linda Schiller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...

View full details
Marketing Fashion by Ekström, Karin M.

Marketing Fashion

Ekström, Karin M.

Paperback

₹3,393
₹5,219
₹5,219
₹5,219
(-35%)
₹3,393
₹3,393

• Author(s): Ekström | Karin M. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralFashion as a societal phenomenon has fascinated scholars in different disciplines ...

View full details
Die Messung und Analyse von Einkaufsverhalten im stationären Handel - eine Bestandaufnahme by Latzke, Peter

Die Messung und Analyse von Einkaufsverhalten im stationären Handel - eine Bestandaufnahme

Peter Latzke

Paperback

₹3,050
₹3,479
₹3,479
₹3,479
(-12%)
₹3,050
₹3,050

• Author(s): Peter Latzke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Katholische Universität Eichst...

View full details
Dealing with Consumer Uncertainty: Public Relations in the Food Sector by Karin Bergmann

Dealing with Consumer Uncertainty: Public Relations in the Food Sector

Karin Bergmann

Paperback

₹7,345
₹11,299
₹11,299
₹11,299
(-35%)
₹7,345
₹7,345

• Author(s): Karin Bergmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralFrom the Back CoverThis volume is the seventh publication within the framework of the scientific series of the Dr. Rainer Wild Foundati...

View full details
Customer Preferences Towards Honda CB 350 by M, Jayavarma

Customer Preferences Towards Honda CB 350

Jayavarma M, Sivaramakrishnan R

Paperback

₹4,049
₹4,410
₹4,410
₹4,410
(-8%)
₹4,049
₹4,049

• Author(s): Jayavarma M | Sivaramakrishnan R • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementHonda has been the world's largest motorcycle manufactu...

View full details
Home
Genres
Account
Chat