Billions: Selling to the New Chinese Consumer (Hardbound - 2006)

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9781403971692_SAP

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About the Book
'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. The author explains the importance of culture in shaping buying decisions and describes the core drivers of behaviour and preference in key market segments.

More Information
ISBN13	9781403971692
Product Name	Billions: Selling to the New Chinese Consumer (Hardbound - 2006)
Price	₹2,087.00
Original Price	GBP 19.99
Author	Tom Doctoroff
Publisher	Palgrave Macmillan
Publication Year	2006
Subject	Business Management
Binding	Hardbound
Language	English
Pages	240
Weight	0.500000