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Billions: Selling to the New Chinese Consumer

by Tom Doctoroff
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Current price ₹629.00
Original price ₹1,965.00
Original price ₹1,965.00
Original price ₹1,965.00
(-68%)
₹629.00
Current price ₹629.00

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Book cover type: Paperback
  • ISBN13: 9781403976635
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Macmillan
  • Publisher Imprint: Palgr Mac
  • Publication Date:
  • Pages: 240
  • Original Price: GBP 15.99
  • Language: English
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): Marketing / General

'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. The author explains the importance of culture in shaping buying decisions and describes the core drivers of behaviour and preference in key market segments.

Doctoroff, Tom: - Tom Doctoroff is Greater China CEO for J. Walter Thompson and Asia Pacific's leading speaker on Chinese marketing, advertising, and corporate culture. He lives in Shanghai, China.

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