Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships

Name: Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
Brand: Wiley
SKU: 9780470920107
Price: 2015.0 INR
Availability: InStock

by Katie Delahaye Paine

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ISBN13: 9780470920107
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: March 15, 2011
Pages: 272
Original Price: USD 27.95
Language: English
Edition: N/A
Item Weight: 454 grams
BISAC Subject(s): Marketing / General, Public Relations, and Customer Relations

About The Book

From the Back Cover
praise for measure what matters

"Katie Paine not only gets it and teaches it, she helps companies implement it and profit from it. This book is filled with impressively sound judgment, tremendously powerful guidance, and practical how-to advice."--Jim SterneChairman, Web Analytics Association, and author of Social Media Metrics

"Katie Paine understands social media and social PR in away that few others out there do. Over the years, she has consistently called for rational and reasonable metrics for success in public relations, and she continues that call in our new age of social communication. Measure What Matters will teach you just about everything you need to know about managing online relationships."--Eric T. Peterson author of Web Analytics Demystified

"Katie Paine has elevated measurement from merescience to high art and, in the process, given us a powerful newset of tools to refute the tired claim that customer relationships can't be quantified. Marketers should devour this book. It will help them persuade skeptical executives of the need to adapt to the new world of empowered customers."--Paul Gillinauthor of Social Marketing to the Business Customer

About The Author

KATIE DELAHAYE PAINE is the publisher of KDPaine's Measurement Blog and The Measurement Standard, the first blog and newsletter for marketing professionals dedicated entirely to measurement and accountability. For the past two decades, she has been a measurement consultant to some of the world's most admired companies, including SAS, Raytheon, and Cisco.

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