100 Posters That Changed the World

Name: 100 Posters That Changed the World
Brand: Pavilion Books
SKU: 9781911641452
Price: 1273.0 INR
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by Colin Salter

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ISBN13: 9781911641452
Binding: Hardcover
Subject: N/A
Publisher: Pavilion Books
Publisher Imprint: Pavilion Books
Publication Date: October 13, 2020
Pages: 224
Original Price: INR 1694.0
Language: English
Edition: N/A
Item Weight: 908 grams
BISAC Subject(s): Graphic Arts / General, Posters, and Techniques / Printmaking

About The Book

A collection of the world's most memorable, provocative, best-selling and groundbreaking posters from Johannes Gutenberg to Barack Obama.

Classic posters from the last 300 years and the stories behind them.

Posters have always been designed to seek an immediate response. From the time when paper was first affordable, the poster has been used to provoke a direct reaction, whether a public appeal, a legal threat, a call to arms, or the offer of entertainment. Newspapers might have the advantage of ubiquity in spreading

the word, but a poster could be tightly targeted by its location.

Organized chronologically, 100 Posters That Changed the World charts the history of poster design from their earliest forms as a means of information communication to the more subtle visual communication of the 21st century.

As printing became cheaper, posters were used for more than just promoting the capture of local villains or announcing government decrees. Advertisements took over, citing up-and-coming events, auctions, public meetings, political rallies, sports games, lectures and theatrical performances.

The technological leaps from engraving to aquatints to lithography, chromolithography and the offset press, all had their impact on what could be advertised by poster, and the art form took off spectacularly in the late 19th century with the influence of Lautrec and the Paris nightclubs. From then on, the poster became a sophisticated means of visual communication.

In the West it was used to sell products - in the East it was used to sell regimes and control behaviour.

Along with historic moments in poster evolution, 100 Posters That Changed the World charts the most impactful designs of the last 300 years - images that communicate a message whether commercial or political, images that sell a film, a musical, a cause or used for decoration, inspiration, motivation and affirmation. The affirmation for teenagers in the 1970s that Farah Fawcett was looking at you.

About The Author

Salter, Colin T.: - "

Colin Salter is a versatile writer with the enviable quality of incorporating a host of detail into elegant prose. He is the lead author in the Remarkable travel series and the award-winning 100 series - so, along with 100 Posters, 100 Symbols, 100 Novels etc, he has also penned Remarkable Treks, Remarkable Bike Rides and Remarkable Road Trips.

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