互联网初创企业融资密码
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Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
"1.创业型企业在创业初期会存在一定时期的资金回笼空白期,而这一短时间也将导致企业入不敷出。如创业者缺乏应对措施,则极有可能使非常具有市场前景的项目破产。通过融资能够使企业在短期内得到一笔资金,帮助企业度过困难时期、帮助企业进行扩大再生产。很多创业者在此之前亟须深度了解这方面的知识。 2.众所周知,互联网是个"烧钱"的行业,加上融资困难等主客观因素,这似乎令互联网初创企业进入了资本"严冬"。但马云也有一句很流行又很有道理的话--世界上没有赚不到的钱,世界上也没有难赚的钱。在这个风起云涌的时代,若能选对行业用对劲儿,创业就是一场精彩的博弈,而非苦苦挣扎。如选择在互联网领域创业,目前来看就是用对了劲儿,看对了方向。未来但凡与互联网无关的行业,都更易面临被淘汰的命运。"融资"可谓贯穿企业经营始终的头等大事,却总是让人又爱又恨,让创业者在冰火两重天中饱受煎熬。 3.然而,现实的资本世界是很残酷的。它残酷到可以刺痛初创企业的神经,让创业者还没起步就开始走下坡路。对于大多数互联网创业企业而言,发展的瓶颈就是"缺钱"。遗憾的是,很多初创企业的创业者并没有融资的具体概念和计划。有的创业者在现金流充裕时,从来想不起融资,一旦企业缺钱就乱了手脚。若是忽视融资,靠着自身的力量野蛮生长。起初,创业企业或许是走了一条看似容易走的路,吃了一个苹果中好吃的部分。但或许,容易走的路,好吃的部分,也只是巨大财富金字塔中的冰山一角。 4.我国从来不缺少出类拔萃的创业企业,但真正成长壮大为大企业、走向世界、迈向卓越的初创企业却凤毛鱗角。尽管种种原因造成了企业融资难的困境。但为何有些初创企业依然能快速成长,而有的企业却举步维艰?关键就在于企业是否顺利地融到了实实在在的钱。不要说企业起步时并不缺钱且运行良好,没必要去融资。但凡世界知名企业,几乎都是通过融
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