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2012 Presidential Campaign: A Communication Perspective by Robert E. Denton, Henry C. Kenski, Kate M. Kenski

2012 Presidential Campaign: A Communication Perspective

by Robert E. Denton , Henry C. Kenski , Kate M. Kenski
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Book cover type: Paperback
  • ISBN13: 9781442216747
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Rowman & Littlefield Publishers
  • Publisher Imprint: Rowman & Littlefield Publishers
  • Publication Date:
  • Pages: 220
  • Original Price: GBP 49.99
  • Language: English
  • Edition: 1
  • Item Weight: 341 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies.

Robert E. Denton, Jr. holds the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and serves as head of the Department of Communication at Virginia Tech.

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