微店全攻略 开店+装修+管理+营销
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"【入门必-备,案例丰富】 本书主要面向新手微店卖家,通过理论指导和实际操作相结合的方式,内容涵盖开店需要掌握的规则、方法,店铺的装修设计,图片素材的处理,商品上下架,活动和优惠的设置,移动端与PC端的配合,以及如何利用微信进行吸粉、经营粉丝、转化购买等。 【技巧解答,全程辅导】 本书在实操讲解的同时穿插了技巧提示,将微店开店过程中常用的技巧与经验传授给读者,掌握并灵活运用这些技巧,并能够在实际应用中学以致用,定能有所提升。 【立意新颖,实用指导】 本书重点在于掌握微店App的运营和营销策略,学会微店开店、设置、装修、管理等的实际操作,并能将这些技能应用到运营过程中。
内容简介
《微店全攻略 开店 装修 管理 营销》是一本帮助微店新手卖家学习并掌握微店相关知识的书,通过对实际操作的分析,介绍微店的注册、管理、装修以及营销的知识。 《微店全攻略 开店 装修 管理 营销》共6章,第1章主要了解微店以及微店的开店流程;第2章讲解微店的基本功能、进货来源以及商品发布;第3章介绍店铺设置和商品管理;第4章介绍微店的视觉装修,包括微店装修的意义、图片的处理和装修的应用;第5章介绍微店的管理,包括订单管理、流量分析、客户管理和促销管理;第6章讲解微店的营销,包括微信公众平台推广、微信推广方式、微店促销以及微信吸粉。 《微店全攻略 开店 装修 管理 营销》通过实际操作和案例分析,让读者对微店有一个全面的了解,并能够学以致用、举一反三。 《微店全攻略 开店 装修 管理 营销》不仅适合作为微店店主、创业人士的自学或提高教程,也适合缺乏美术基础的策划人员阅读,同时还可以作为培训机构、职业院校等相关专业的参考教材。
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