移动电商团队管理手册:商业模式+团队组ó
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"1.话题热门、读者群广泛。随着移动互联网时代的到来,移动电商成为了当今人们关注的热点话题,人人都想通过移动电商掘金,因此读者群十分广泛。2.实际应用广、市场潜力大。移动互联网的发展使得各行各业都在向移动电商不断靠近,而想要真正获得长足发展就要管理好自己的移动电商团队,相关类书籍十分匮缺,因此本书不仅实际应用广,而且拥有极大的市场潜力。3.作者影响力大、专业性强。任何事情想要做好都离不开实践经验作指导,作为国内*批移动电商研究实践者,本书作者对移动电商营销和管理有深入的认识和研究,实践经验丰富,受到了广大学员的认可。4.内容全面,主旨鲜明。本书从移动电商团队管理入手,帮助读者了解当前移动电商发展的趋势以及团队合作的重要性,全书分别从电商的移动互联网化、电商团队的商业模式、电商团队的管理基本功、电商团队的传播制胜之道、电商团队的数据应用、电商团队的实战运营以及电商团队的未来发展等方面出发,全面讲解了移动电商团队管理的方法技巧和案例,主旨鲜明、通俗易懂,是一本极易上手又颇具时代感的好书5. 理论指导 方法 案例,实用性强。本中既有详细全面的理论指导解析,又有实用的移动电商团队管理的方法和技巧,加上丰富的案例材料,使内容更贴近生活、通俗易懂。
内容简介
《移动电商团队管理手册 商业模式 团队组建 运营方案》是一本全面解读移动电商团队管理的书籍,全书分为七章,分别从电商的移动互联网化、电商团队的商业模式、电商团队的管理基本功、电商团队的传播制胜之道、电商团队的数据应用、电商团队的实战运营以及电商团队的未来发展等方面出发,内容既包括移动电商的发展和技术支撑、移动电商团队的运营分析案例,以及团队内部的管理、绩效考核等。《移动电商团队管理手册 商业模式 团队组建 运营方案》集方法、技巧、案例于一体,内容通俗易懂,是每一位移动&
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