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风口上的汽车新商业:解密汽车电商与车&#3285

by 郭桂山
Save 11% Save 11%
Current price ₹4,507.00
Original price ₹5,059.00
Original price ₹5,059.00
Original price ₹5,059.00
(-11%)
₹4,507.00
Current price ₹4,507.00

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Book cover type: Paperback
  • ISBN13: 9787115421845
  • Binding: Paperback
  • Subject: N/A
  • Publisher: China National Publications Import & Export C
  • Publisher Imprint: China National Publications Import & Export C
  • Publication Date:
  • Pages: 362
  • Original Price: GBP 39.99
  • Language: Chinese
  • Edition: N/A
  • Item Weight: 577 grams
  • BISAC Subject(s): General

本书对"互联网+汽车"下的车企现状及当代车企的营销状态进行了深入的观察与剖析,为读者展现了汽车由功能机迈向智能机、由代步工具迈向移动交互终端的初步探索与实践,对目前汽车行业电商业务的开展以及车联网的发展进行系统梳理,试图发现在产业链上进行创变的明日之星,力图提供行业内幕、商业模式、汽车后市场、创新技术、营销思想、人车生活的全新视野与解读,展现在移动互联网时代汽车产业链革新的图景。

本书适合汽车厂商、汽车营销者、汽车行业从业者、对"互联网+汽车"、互联网汽车、车联网、移动互联网感兴趣的读者阅读。

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