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50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

by Arthur Asa Berger
Save 17% Save 17%
Current price ₹12,057.00
Original price ₹14,469.00
Original price ₹14,469.00
Original price ₹14,469.00
(-17%)
₹12,057.00
Current price ₹12,057.00

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Book cover type: Hardcover
  • ISBN13: 9780742541078
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Rowman & Littlefield Publishers
  • Publisher Imprint: Rowman & Littlefield Publishers
  • Publication Date:
  • Pages: 144
  • Original Price: GBP 95.0
  • Language: English
  • Edition: N/A
  • Item Weight: 495 grams
  • BISAC Subject(s): Semiotics & Theory

In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness, ' and nonverbal communication. Berger's clear explanations surround this assortment of influential writing. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.

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