• ISBN13: 9788126937004
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: February 10, 2025
• Pages: 106
• Original Price: INR 375.00
• Language: English
• Edition: N/A
• Item Weight: 120 grams

Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that markets don't decline, they shift. 9 Brand Shaastras: Nine Strategies to Succeed in the Marketplace, presents nine key brand strategies which every marketeer must be aware of to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.

9 Brand Shaastras discusses key brand-building elements such as brand awareness, growth strategy and brand market share growth strategy. This comprehensive book, with its simple framework and immensely practical insights is a 'must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.

Jagdeep Kapoor is the Chairman and Managing Director of Samsika Marketing Consultants Pvt. Ltd, Mumbai, a leading strategic marketing consultancy with an impressive clientele drawn from both multinational and Indian firms. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai.