Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

92 Strategies for Marketing Planned Gifts

by Scott C. Stevenson
Save 22% Save 22%
Current price ₹5,404.00
Original price ₹6,958.00
Original price ₹6,958.00
Original price ₹6,958.00
(-22%)
₹5,404.00
Current price ₹5,404.00

Imported Edition - Ships in 12-14 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9781118690451
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Jossey-Bass
  • Publisher Imprint: Jossey-Bass
  • Publication Date:
  • Pages: 48
  • Original Price: GBP 55.0
  • Language: English
  • Edition: N/A
  • Item Weight: 141 grams
  • BISAC Subject(s): Nonprofit Organizations & Charities / General

Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. In addition to actionable tips and techniques, this resource provides examples from other charities and nonprofit organizations as well as useful forms and brochures.

Important topics covered include:

  • Strategies for promoting bequests
  • Incorporating planned giving into capital campaigns
  • Developing planned giving marketing plans
  • Acquiring testimonials
  • Identifying planned gift expectancies
  • Planning guidebooks
  • Attracting planned gifts
  • Life insurance gifts
  • Residual bequests
  • Preserving planned gift expectancies
  • Prospect management
  • Referral forms
  • Donor/prospect communication
  • Employee giving
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of 92 Strategies for Marketing Planned Gifts, published by Wiley.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us