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A Business History of Retail: From Trading Post to E-commerce in America and Canada

by Bettina Liverant
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Current price ₹6,355.00
Original price ₹7,626.00
Original price ₹7,626.00
Original price ₹7,626.00
(-17%)
₹6,355.00
Current price ₹6,355.00

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Book cover type: Paperback
  • ISBN13: 9781032805641
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 176
  • Original Price: USD 61.99
  • Language: English
  • Edition: N/A
  • Item Weight: 264 grams
  • BISAC Subject(s): Industries / Retailing

Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. This book fills this gap, providing a chronological presentation of changes in retail businesses and shopping experiences from pre-industrial times to the present.

Bettina Liverant is an adjunct assistant professor in the Department of History, University of Calgary. Bettina's research is situated at the intersection of commerce and culture. She has written extensively on Canadian consumer society, corporate philanthropy, and Canadian architecture, including Buying Happiness: The Emergence of Consumer Consciousness in English Canada.

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