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A força competitiva das empresas dos mercados emergentes by Rick Mulder

A força competitiva das empresas dos mercados emergentes

by Rick Mulder
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Book cover type: Paperback
  • ISBN13: 9786208680619
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 80
  • Original Price: USD 30.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): International / General

O ambiente global atual caracteriza-se por ser bastante din�mico, uma vez que as mudan�as ocorrem regularmente. O ritmo acelerado a que as pot�ncias econ�micas emergentes se est�o a desenvolver influencia o equil�brio de poder no ambiente global. A ascens�o das pot�ncias econ�micas emergentes � o principal fator que perturba a supremacia da civiliza��o ocidental. O papel das economias emergentes num ambiente global pode ser notado devido � presen�a crescente de empresas multinacionais de mercados emergentes em mercados desenvolvidos como a Europa e os Estados Unidos. Este trabalho tem como objetivo fornecer novas perspectivas sobre a for�a competitiva das empresas multinacionais de mercados emergentes em mercados estrangeiros e os seus motivos para a atividade de IDE. Este estudo centra-se no refor�o da teoria existente, agrupando a literatura dispon�vel sobre as multinacionais com origem em mercados emergentes. Esta investiga��o teve como objetivo dar resposta � seguinte quest�o central de investiga��o: "De que forma a competitividade das empresas de mercados emergentes nos mercados externos est� relacionada com os motivos para a atividade de IDE?"

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