From the Back Cover
A Fundraising Guide for Nonprofit Board Members
Raising money in today's increasingly competitive environment requires tapping the energy and enthusiasm of every one of your nonprofit board members. For your mission to succeed, you need to roll up your sleeves and be a part of the fundraising process. Destined to become the standard in the field, A Fundraising Guide for Nonprofit Board Members helps you transform yourself from a passive board member into an active member of the fundraising team who is ready and able to tap into all the philanthropic resources available.
Channeling author Julia Ingraham Walker's more than twenty-five years of fundraising and consulting experience to help nonprofit board members and their CEOs maximize donations, A Fundraising Guide for Nonprofit Board Members shows you how to cultivate your own personal fundraising skills to experience greater fundraising activity, improve donor satisfaction, and achieve higher fundraising goals. You'll learn how to ask for donations at the board level, train board members to raise funds, hire a chief advancement officer, review the ins and outs of fundraising galas, prepare for a successful call, and so much more.
Complemented by a companion website that augments material covered in the book, A Fundraising Guide for Nonprofit Board Members arms board members and chief decision makers with new strategies and techniques that have been proven effective with other boards and their executive directors, including:
- Building an active fundraising board
- How the board's fiduciary role has transitioned in recent years
- Preparing for playing an expanded fundraising role on the board
- Strategic planning to identify organizational needs
- Recommended roles for board and staff to build a strong fundraising team
- Training options to improve board fundraising skills
- How to find transformational gifts of $5 million and more
- A step-by-step guide to make a successful solicitation call for a major gift
- Fundraising campaigns: preparing for them, setting realistic goals, and volunteer structure
- Corporate and foundation giving
- How to develop and maintain relationships with donors over the long term
Board members can no longer sit back and idly expect donations to roll in. It's time for you and your fellow board members to play a leadership role in securing a greater share of the billions of resource dollars available to nonprofits, with the skills and guidance found in A Fundraising Guide for Nonprofit Board Members.
JULIA INGRAHAM WALKER has been active in fundraising in New Orleans and the surrounding region for over twenty-five years. She served as vice president for advancement at Tulane University, where she directed a successful $250 million campaign. For the past twelve years, Julia has worked as an independent fundraising consultant on a regional and national basis. While her specialty has been consulting on capital campaigns, she became very active in a variety of rebuilding efforts in the calamitous post-Katrina period in New Orleans. Her clients include a diverse array of local, regional, and national nonprofits, including independent schools, charter schools, animal welfare organizations, museums, parks, and arts and cultural organizations. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals for her work at Tulane and is the author of three other books published by Wiley. Julia's ongoing work with numerous nonprofit boards inspired her to write this guide for board members.
