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A grande mudança no marketing digital by Roy, Monjit

A grande mudança no marketing digital

by Monjit Roy
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Book cover type: Paperback
  • ISBN13: 9786203895155
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 80
  • Original Price: GBP 38.19
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Production & Operations Management

Este livro analisa a evolu��o significativa do marketing digital na �ltima d�cada, explorando a forma como os avan�os tecnol�gicos remodelaram a forma como as empresas se relacionam com os consumidores. � medida que o panorama digital continua a mudar, � essencial que os profissionais de marketing compreendam os elementos fundamentais das estrat�gias de sucesso, incluindo a otimiza��o para motores de busca (SEO), o marketing de conte�dos, as redes sociais e o marketing por e-mail. No entanto, com o r�pido crescimento de novas tecnologias, como a intelig�ncia artificial (IA), a automatiza��o e a pesquisa por voz, o marketing digital est� a entrar numa era de transforma��o. Esta nova vaga de inova��o oferece �s empresas oportunidades interessantes para se ligarem aos seus p�blicos-alvo de forma mais personalizada, eficiente e interactiva. O livro examina como estas tecnologias, juntamente com tend�ncias emergentes como o marketing de v�deo, dispositivos inteligentes, realidade aumentada (AR), realidade virtual (VR) e blockchain, est�o a remodelar a experi�ncia do consumidor.

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