Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

A Half Century of Super Bowls: National and Global Perspectives on America's Grandest Spectacle

by Peter Hopsicker , Mark Dyreson
Save 35% Save 35%
Current price ₹2,573.00
Original price ₹3,958.00
Original price ₹3,958.00
Original price ₹3,958.00
(-35%)
₹2,573.00
Current price ₹2,573.00

Imported Edition - Ships in 12-14 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9780367590253
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 160
  • Original Price: GBP 30.99
  • Language: English
  • Edition: N/A
  • Item Weight: 386 grams
  • BISAC Subject(s): History

In 2016, the Super Bowl, the climactic spectacle of American professional football, celebrated its 50th anniversary. The Super Bowl stands as the broadest 'shared experience' in American culture. As television ratings, cultural practices, and scholarly tomes reveal, more people participate in watching the Super Bowl than in any other common endeavour in the United States. The Super Bowl has become a new national holiday dedicated to the celebration of consumption--the driving force underneath modern culture.

Beyond the borders of the United States, the Super Bowl does not rank as highly as a global phenomenon, though it increasingly draws larger audiences in a few nations around the globe. Some watch as curious students of American habits, others seem to be developing affinity for American-style football. The global dynamics of the consumption of football reveal much about the dynamics of American 'soft power' and cultural influence in the new globalized social networks that are emerging as consumption increasingly powers not only the United States but also the world economy.

A Half Century of Super Bowls: National and Global Perspectives on America's Grandest Spectacle analyzes the Super Bowl in shaping American and global communities and identities. It was originally published as a special issue of the International Journal of the History of Sport.

Peter M. Hopsicker is an Associate Professor of Kinesiology and Head of the Division of Education, Human Development, and Social Sciences at Pennsylvania State University, Altoona, USA. He is also a member of the Graduate Faculty of the Department of Kinesiology and a member of the Executive Committee of the Center for the Study of Sports in Society at Pennsylvania State University.

Mark Dyreson is a Professor of Kinesiology and History at Pennsylvania State University, State College, USA; the Director of Research and Educational Programs at the Penn State Center for the Study of Sports in Society; the Managing Editor of the International Journal of the History of Sport; a former President of the North American Society for Sport History; a Fellow of the National Academy of Kinesiology; and the author of several books and numerous articles on the history of sport.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us