Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

A Multimodal Language Faculty: A Cognitive Framework for Human Communication

by Neil Cohn
Save 17% Save 17%
Current price ₹12,723.00
Original price ₹15,268.00
Original price ₹15,268.00
Original price ₹15,268.00
(-17%)
₹12,723.00
Current price ₹12,723.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Hardcover
  • ISBN13: 9781350402416
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Bloomsbury Academic
  • Publisher Imprint: Bloomsbury Academic
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 100.0
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): Linguistics / General, Communication Studies, and Semiotics & Theory

Natural human communication is multimodal. We pair speech with gestures, and combine writing with pictures from online messaging to comics to advertising. This richness of human communication remains unaddressed in linguistic and cognitive theories which maintain traditional amodal assumptions about language. What is needed is a new, multimodal paradigm.

This book posits a bold reorganization of the structures of language, and heralds a reconsideration of its guiding assumptions. Human expressive behaviors like speaking, signing, and drawing may seem distinct, but they decompose into similar cognitive building blocks which coalesce in emergent states from a singular multimodal communicative architecture. This cognitive model accounts for unimodal and multimodal expression across all of our modalities, providing a "grand unified theory" that incorporates insights from formal linguistics, cognitive semantics, metaphor theory, Peircean semiotics, sign language, gesture, visual language, psycholinguistics, and cognitive neuroscience. Such a perspective reconfigures how we understand linguistic structure, diversity, universals, innateness, relativity, and evolution. A Multimodal Language Faculty directly confronts centuries-old notions of language and offers a compelling reimagination of what language is and how it works.

Neil Cohn is Associate Professor of Cognition and Communication at Tilburg University, Netherlands. Cohn's books include The Visual Language of Comics (Bloomsbury, 2013) and the 2021 Eisner-nominated Who Understands Comics? (Bloomsbury, 2020), which establish the linguistic and cognitive study of graphic communication.

Joost Schilperoord is Assistant Professor of Cognition and Communication at Tilburg University, the Netherlands. He is best known for his research on language, graphics, multimodality, and cognition.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us