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A New Archetype for Competitive Intelligence by John J. McGonagle

A New Archetype for Competitive Intelligence

by John J. McGonagle
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Book cover type: Hardcover
  • ISBN13: 9780899309736
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Quorum Books
  • Publisher Imprint: Quorum Books
  • Publication Date:
  • Pages: 240
  • Original Price: GBP 75.0
  • Language: English
  • Edition: N/A
  • Item Weight: 567 grams
  • BISAC Subject(s): Information Management, Management Information Systems, and Management

From the Back Cover
McGonagle and Vella maintain that competitive intelligence as we know it is just the first step toward the creation of true "corporate intelligence". Their book explores ways in which new channels of communication and new uses of information and intelligence will change corporations, and how these changes can be anticipated in an organization's strategic planning, crisis management, benchmarking, reverse engineering, and defensive intelligence activities. In doing so, they introduce readers to new techniques, such as "shadow benchmarking" and "factual management analysis". Readable, with useful checklists, forms, reminders, and drawings from real world cases, this book will be essential reading for executives in the public and private sectors, and their colleagues in the academic business community.

JOHN J. McGONAGLE, JR., is an attorney, economist, university lecturer, and author or coauthor of seven business books, as well as numerous journal articles. A member of the Society of Competitive Intelligence Professionals, he is book review editor for the Comparative Intelligence Review and managing partner of The Helicon Group, Blandon, Pennsylvania.

CAROLYN M. VELLA is Founding Partner of The Helicon Group, and one of the pioneers of competitive intelligence. Listed in numerous directories of leaders in business and finance and formerly a member of the National Advisory Panel for the National Center for Citizen Involvement, she is coauthor of three previous books with Mr. McGonagle, including two published by Quorum: Competitive Intelligence in the Computer Age (1987) and Improving Business Planning Using Competitive Intelligence (1988).

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