Name: A Practical Course In Spoken English
Brand: PHI Learning Pvt Ltd
SKU: 9788120346543
Price: 521.0 INR
Availability: InStock

A Practical Course In Spoken English

by Gangal J. K.

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ISBN13: 9788120346543
Binding: Paperback
Subject: N/A
Publisher: PHI Learning Pvt Ltd
Publisher Imprint: PHI Learning Pvt Ltd
Publication Date: May 8, 2010
Pages: 820
Original Price: INR 695.0
Language: English
Edition: N/A
Item Weight: 1225 grams
BISAC Subject(s): English as a Second Language

About The Book

Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively.

KEY FEATURES :

•Self-contained text with all the necessary analysis tools provided.

•Considers all marketing issues such as, product, pricing, advertising, sales force and distribution.

•Most chapters start with a review of the basic concepts and theory in the area, followed by in-depth analyses of a small number of models.

•Incorporates recent research findings in all aspects of marketing.

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