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A Practical Guide to Data Mining for Business and Industry by Andrea Ahlemeyer-Stubbe

A Practical Guide to Data Mining for Business and Industry

by Andrea Ahlemeyer-Stubbe
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Book cover type: Hardcover
  • ISBN13: 9781119977131
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 303
  • Original Price: GBP 58.95
  • Language: English
  • Edition: N/A
  • Item Weight: 545 grams
  • BISAC Subject(s): Probability & Statistics / General

Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest.

Andrea Ahlemeyer-Stubbe, Director Strategic Analytics, DRAFTFCB München GmbH, Germany

Shirley Coleman, Principal Statistician, Industrial Statistics Research Unit, School of Maths and Statistics, Newcastle University, UK

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