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A Screenful of Sugar?: Prescription Drug Websites Investigated by Gary L. Kreps, Jon C. Schommer, Lewis H. Glinert

A Screenful of Sugar?: Prescription Drug Websites Investigated

by Gary L. Kreps , Jon C. Schommer , Lewis H. Glinert
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Book cover type: Hardcover
  • ISBN13: 9781433125096
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Peter Lang Inc., International Academic Publi
  • Publisher Imprint: Peter Lang Inc., International Academic Publi
  • Publication Date:
  • Pages: 192
  • Original Price: GBP 130.55
  • Language: English
  • Edition: New ed
  • Item Weight: 400 grams
  • BISAC Subject(s): Pharmacy

This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

Jon C. Schommer (PhD, the University of Wisconsin - Madison) is a professor at the University of Minnesota. His research is related to the provision, use, and evaluation of drug products and pharmacist services.
Lewis H. Glinert (PhD, London University) is a professor at Dartmouth College. His research is related to discourse, language planning, and sociolinguistics, with a focus on risk information.

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