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A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore by Muthamma B. U.

A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore

by Muthamma B. U.
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Book cover type: Paperback
  • ISBN13: 9789999319249
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Eliva Press
  • Publisher Imprint: Eliva Press
  • Publication Date:
  • Pages: 46
  • Original Price: USD 42.5
  • Language: English
  • Edition: N/A
  • Item Weight: 78 grams
  • BISAC Subject(s): General

This study explores the adoption, usage, and perception of e-wallets among consumers in Mysore, highlighting the transformative impact of digital payment systems on daily financial activities. Utilizing a mixed-methods approach, surveys and interviews will gather data from a diverse sample of Mysore residents. The research investigates factors influencing e-wallet adoption, such as convenience, security, trust, and familiarity with digital technologies, while examining the impact of socio-demographic variables like age, income, education, and occupation. The findings aim to identify the drivers and barriers shaping consumer perceptions of e-wallets, providing valuable insights for the e-wallet industry and policymakers to enhance digital payment adoption.

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