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ABC Do Marketing by Manuel García Hernández

ABC Do Marketing

by Manuel García Hernández
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Book cover type: Paperback
  • ISBN13: 9786200426123
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 220
  • Original Price: GBP 73.86
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 300 grams
  • BISAC Subject(s): Production & Operations Management

Nas �ltimas d�cadas, o marketing internacional sofreu uma profunda metamorfose, moldada pelos avan�os tecnol�gicos, pela digitaliza��o generalizada e por uma integra��o econ�mica sem precedentes no espa�o europeu. Na Europa Central - uma regi�o que engloba economias din�micas como a Alemanha, a �ustria, a Su��a, a Pol�nia, a Hungria e a Rep�blica Checa - o marketing tornou-se um instrumento estrat�gico fundamental para a competitividade e consolida��o das empresas num ambiente altamente globalizado. A mudan�a cultural e tecnol�gica que caracterizou esta regi�o no s�culo XXI conduziu a uma transi��o dos modelos promocionais tradicionais para estrat�gias digitais, personalizadas e eticamente respons�veis.

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