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Academic Research in Business and the Social Sciences: A Guidebook for Early Career Researchers

by George P. Moschis
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Current price ₹3,305.00
Original price ₹5,084.00
Original price ₹5,084.00
Original price ₹5,084.00
(-35%)
₹3,305.00
Current price ₹3,305.00

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Book cover type: Paperback
  • ISBN13: 9783031565502
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 394
  • Original Price: EUR 44.99
  • Language: English
  • Edition: N/A
  • Item Weight: 560 grams
  • BISAC Subject(s): Management

George P. Moschis is Professor of Marketing Emeritus at Georgia State University (USA); and Professor of Management at Mahidol University in Bangkok, Thailand. He is an internationally-known authority on consumer topics relevant to people at different stages in life, from children and adolescents to elderly. Professor Moschis established and directed for 33 yeas the globally-known Center for Mature Consumer Studies, has been studying consumers for five decades and has published large numbers of articles and books about their behaviors at various life stages and over the entire life course. Dr. Moschis is among the world's most frequently cited researchers.

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