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Account Experience: How to Monetize Accounts, Grow Revenue and Deliver Exceptional Experiences in the B2B Economy

by Adam Dorrell , Sarah Frazier , Ian Luck
Save 7% Save 7%
Current price ₹3,447.00
Original price ₹3,704.00
Original price ₹3,704.00
Original price ₹3,704.00
(-7%)
₹3,447.00
Current price ₹3,447.00

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Book cover type: Paperback
  • ISBN13: 9780359464302
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lulu.com
  • Publisher Imprint: Lulu.com
  • Publication Date:
  • Pages: 118
  • Original Price: USD 37.79
  • Language: English
  • Edition: N/A
  • Item Weight: 227 grams
  • BISAC Subject(s): General

B2B customer experience (CX) programs are failing all over the world at record rates. The experience and success markets are chaotic and rife with confusion. Gurus in both camps are pitching one-size fits all solutions for personalized and complex business operations. Meanwhile, software companies are claiming to be the end-all-be-all solution for every type of business. It's no wonder we are where we are. The status quo isn't cutting it anymore and B2B enterprises need answers, fast. And this time, failure is not an option. Enter Account Experience(TM). In this book, we introduce Account Experience to the world.

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