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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

by Arthur Asa Berger
Save 17% Save 17%
Current price ₹4,880.00
Original price ₹5,856.00
Original price ₹5,856.00
Original price ₹5,856.00
(-17%)
₹4,880.00
Current price ₹4,880.00

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Book cover type: Paperback
  • ISBN13: 9781538137819
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Rowman & Littlefield Publishers
  • Publisher Imprint: Rowman & Littlefield Publishers
  • Publication Date:
  • Pages: 288
  • Original Price: GBP 37.99
  • Language: English
  • Edition: 6 ed
  • Item Weight: 545 grams
  • BISAC Subject(s): Media Studies

Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives.

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