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Advanced Consumer Psychology: Neuromarketing by Emily Carter

Advanced Consumer Psychology: Neuromarketing

by Emily Carter
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Book cover type: Paperback
  • ISBN13: 9798308067146
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 282
  • Original Price: GBP 16.23
  • Language: English
  • Edition: N/A
  • Item Weight: 381 grams
  • BISAC Subject(s): Consumer Behavior

A Powerful Academic Resource in Neuro-Driven Consumer Behavior
Merging rigorous research with real-world application, this comprehensive guide unveils the science behind why people buy-examining neural circuits, cognitive biases, and emotional triggers that shape consumer decisions. Perfect for industry experts, scholars, and marketing professionals, it provides actionable insights backed by advanced methodologies.

Key Highlights:

  • Tactile illusions in haptic marketing campaigns
  • Triune brain model for practical persuasion strategies
  • Subliminal triggers for anchoring price perceptions
  • Scarcity and urgency tactics for heightened consumer attention
  • Color psychology for deep emotional resonance
  • Neurolinguistic programming to rewrite brand narratives
  • Memory-encoding techniques for indelible brand recall

Structured into focused chapters, each segment targets a distinct facet of consumer psychology, forming an indispensable roadmap for anyone determined to master the fusion of neuroscience and marketing.


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