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Advances in Business and Management Forecasting

by Kenneth D. Lawrence , Ronald K. Klimberg
Save 17% Save 17%
Current price ₹11,730.00
Original price ₹14,076.00
Original price ₹14,076.00
Original price ₹14,076.00
(-17%)
₹11,730.00
Current price ₹11,730.00

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Book cover type: Hardcover
  • ISBN13: 9781848555488
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Emerald Group Publishing
  • Publisher Imprint: Emerald Group Publishing
  • Publication Date:
  • Pages: 270
  • Original Price: GBP 81.99
  • Language: English
  • Edition: N/A
  • Item Weight: 590 grams
  • BISAC Subject(s): Management

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

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