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Advances in Digital Marketing and Ecommerce: Fourth International Conference, 2023 by Francisco J. Martínez-López

Advances in Digital Marketing and Ecommerce: Fourth International Conference, 2023

by Francisco J. Martínez-López
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Book cover type: Hardcover
  • ISBN13: 9783031318351
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 306
  • Original Price: EUR 199.99
  • Language: English
  • Edition: 2023
  • Item Weight: 617 grams
  • BISAC Subject(s): E-Commerce / Online Trading, Information Management, and Electronic Commerce

From the Back Cover

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.

This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.

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