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Advertising Cultures: Gender, Commerce, Creativity

by Sean Nixon
Save 17% Save 17%
Current price ₹12,634.00
Original price ₹15,161.00
Original price ₹15,161.00
Original price ₹15,161.00
(-17%)
₹12,634.00
Current price ₹12,634.00

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Book cover type: Paperback
  • ISBN13: 9780761961987
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 184
  • Original Price: USD 124.0
  • Language: English
  • Edition: First Edition
  • Item Weight: 300 grams
  • BISAC Subject(s): Sociology / General

The economic and cultural role of the creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Nixon, Sean: - Professor Sean Nixon is Head of the Department of Sociology and Director of MA Advertising and Marketing and the Media. at the University of Essex.

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