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Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats

by Beatriz Feijoo , Erika Fernández Gómez
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Current price ₹9,548.00
Original price ₹14,689.00
Original price ₹14,689.00
Original price ₹14,689.00
(-35%)
₹9,548.00
Current price ₹9,548.00

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Book cover type: Paperback
  • ISBN13: 9783031557385
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 180
  • Original Price: EUR 129.99
  • Language: English
  • Edition: N/A
  • Item Weight: 264 grams
  • BISAC Subject(s): Media Studies

Beatriz Feijoo, Ph.D. is an Associate Professor of Advertising and Marketing at the School of Business and Communication, International University of La Rioja (Spain). Her research focuses on communication and children, the use and consume of screens in new generations, and more recently on the relationship between minors and advertising through the mobile devices.

Erika Fernández-Gómez, Ph.D. is an Associate Professor of Communication and Advertising at the School of Business and Communication, International University of La Rioja (Spain). Her research focuses on social networks, streaming platforms, e-health and younger audiences.

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