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Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans

by Elza Ibroscheva
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₹10,450.00
Original price ₹10,450.00
Original price ₹10,450.00
₹10,450.00
Current price ₹10,450.00

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Book cover type: Hardcover
  • ISBN13: 9780739172667
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 220
  • Original Price: USD 100.0
  • Language: English
  • Edition: N/A
  • Item Weight: 431 grams
  • BISAC Subject(s): Communication Studies

The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.

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