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Adweek Copywriting Handbook

by Joseph Sugarman
Save 35% Save 35%
Current price ₹1,663.00
Original price ₹2,557.00
Original price ₹2,557.00
Original price ₹2,557.00
(-35%)
₹1,663.00
Current price ₹1,663.00

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Book cover type: Paperback
  • ISBN13: 9780470051245
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 360
  • Original Price: USD 28.0
  • Language: English
  • Edition: N/A
  • Item Weight: 600 grams
  • BISAC Subject(s): Advertising & Promotion

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

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