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Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism by Ana Sofia Elias

Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism

by Ana Sofia Elias
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Book cover type: Paperback
  • ISBN13: 9781349693313
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 402
  • Original Price: EUR 129.99
  • Language: English
  • Edition: 2017
  • Item Weight: 513 grams
  • BISAC Subject(s): Gender Studies, Sociology / General, and History & Theory

From the Back Cover

This volume approaches questions about gender and the politics of appearance from a new perspective by developing the notion of aesthetic labour. Bringing together feminist writing regarding the 'beauty myth' with recent scholarship about new forms of work, the book suggests that in this moment of ubiquitous photography, social media, and 360 degree surveillance, women are increasingly required to be 'aesthetic entrepreneurs', maintaining a constant state of vigilance about their appearance. The collection shows that this work is not just on the surface of bodies, but requires a transformation of subjectivity itself, characterised by notions of personal choice, risk-taking, self-management, and individual responsibility. The book includes analyses of online media, beauty service work, female genital cosmetic surgery, academic fashion, self-help literature and the seduction community, from a range of countries.

Discussing beauty politics, postfeminism, neoliberalism, labour and subjectivity, the book will be of interest to scholars and students with an interest in Gender, Media Studies, Cultural Studies, Sociology, Social Psychology and Management Studies.

Ana Sofia Elias is a doctoral student at King's College London, UK. Her work focuses on young femininities, neoliberalism and postfeminism from a transnational perspective.

Rosalind Gill is Professor of Social and Cultural Analysis at City University, UK. Her research interests include the body, labour and intimacy.

Christina Scharff is Senior Lecturer in Culture, Media and Creative Industries at King's College London, UK, with research interests in gender, media and culture, focusing in particular on entrepreneurial subjectivities.

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