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African Luxury Branding: From Soft Power to Queer Futures

by Mehita Iqani
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Current price ₹1,743.00
Original price ₹2,681.00
Original price ₹2,681.00
Original price ₹2,681.00
(-35%)
₹1,743.00
Current price ₹1,743.00

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Book cover type: Paperback
  • ISBN13: 9781032129624
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 122
  • Original Price: GBP 20.99
  • Language: English
  • Edition: 1
  • Item Weight: 159 grams
  • BISAC Subject(s): Industries / Media & Communications

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

Mehita Iqani is the South African Research Chair in Science Communication at Stellenbosch University, South Africa.

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