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Afrika - Potenzialmärkte, Expansionsstrategien Und Verhandlungsmanagement by Simon Graner

Afrika - Potenzialmärkte, Expansionsstrategien Und Verhandlungsmanagement

by Simon Graner
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Book cover type: Paperback
  • ISBN13: 9783658346638
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 412
  • Original Price: EUR 65.41
  • Language: German
  • Edition: 1. Aufl. 2021
  • Item Weight: 513 grams
  • BISAC Subject(s): Business Ethics

Diese Dissertation befasst sich mit dem Thema einer Expansion nach Afrika und beleuchtet alle polydimensionalen Transaktionen, die hinsichtlich der Auswahl m�glicher afrikanischer Potenzialm�rkte, ad�quater Expansionsstrategien und lokalem Verhandlungsmanagement notwendig sind.
Die Forschungsfragen, die diesbez�glich beantwortet werden, sind: Welches sind die afrikanischen L�nder, mit denen es sich aktuell und in Zukunft lohnt Gesch�fte zu machen? Mit welchen Strategien kann ein expansionswilliges Unternehmen aus Deutschland oder Europa auf den afrikanischen Kontinent expandieren und in Afrika weiter wachsen? Wie sollen Gesch�fte in den Expansionsl�ndern eingef�delt und abgewickelt werden, um nachhaltigen Gesch�ftserfolg in Afrika zu erzielen? Welche kulturellen und ethischen Aspekte sind notwendig?
Durch praktische Werkzeuge, die die theoretischen Ausarbeitungen abrunden, verliert diese Dissertation nie an Aktualit�t und kann auch in Zukunftbranchen- und unternehmensindividuell genutzt werden.


Der Autor

Simon Graner arbeitet im Management eines Industrieunternehmens und forscht nebenberuflich zu Themen der Unternehmensführung und Wirtschaftsethik. Er schloss seine Promotion im Jahr 2021 an der renommierten Universität Hohenheim ab.

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