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After Hype by Neil Pollock, Robin Williams

After Hype

by Neil Pollock , Robin Williams
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Book cover type: Paperback
  • ISBN13: 9781009644044
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 344
  • Original Price: GBP 28.0
  • Language: English
  • Edition: N/A
  • Item Weight: 468 grams
  • BISAC Subject(s): Entrepreneurship

The first book to take hype seriously, showing how technological promises drive innovation and shape markets. Accessible and engaging, this is essential reading for students and scholars across management, innovation, entrepreneurship, and science and tec

Pollock, Neil: - Neil Pollock is Professor of Innovation and Social Informatics at the University of Edinburgh and a Fellow of the Academy of Social Sciences. He is an award-winning researcher of digital innovation and has authored several influential books on technology and markets, including How Industry Analysts Shape the Digital Future (Oxford University Press, 2016).

Williams, Robin: - Robin Williams is Professor of Social Research on Technology at the University of Edinburgh. A pioneer in the social shaping of technology, he has led interdisciplinary research in Science and Technology Studies for over forty years; founded the Institute for the Study of Science, Technology and Innovation; and chairs the UK Association for Science, Technology and Innovation Studies.

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