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Agenda Setting in a 2.0 World: New Agendas in Communication

by Thomas J. Johnson
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Current price ₹5,063.00
Original price ₹7,789.00
Original price ₹7,789.00
Original price ₹7,789.00
(-35%)
₹5,063.00
Current price ₹5,063.00

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Book cover type: Paperback
  • ISBN13: 9780415837002
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 294
  • Original Price: GBP 60.99
  • Language: English
  • Edition: N/A
  • Item Weight: 522 grams
  • BISAC Subject(s): Communication Studies

This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide.

Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting's core concepts.

Thomas J. Johnson is the Amon G. Carter Jr. Centennial Professor in the School of Journalism at the University of Texas at Austin. His most recent co-edited book, International Media Communication in a Global Age (Routledge, 2009), examines key issues regarding global communication. Johnson has 50 refereed journal articles published or in press, 19 book chapters, and more than 100 papers at international, national, and regional conferences.

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